Crayola Launches Campaign for Creativity, Reuniting Adults Across the US with their Childhood Artwork
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onsdag, april 17, 2024
EASTON, Pa., April 17, 2024 /PRNewswire/ -- Home to what was one of the largest collections of children's art in the country, Crayola is unlocking its time capsule of creativity and reuniting adults with the artwork they created when they were kids decades ago. The undertaking is part of today's launch of Crayola's Campaign for Creativity which challenges conventional perceptions about creativity, igniting a new dialogue about the value of creativity and helping parents integrate more creative moments into their children's lives.
Key Points:
- The films feature the stories of three adults across the country who participated in a Crayola art program as kids.
- As they are reunited with their childhood artwork, the adults reflect on how creativity impacted their lives, and the importance of nurturing creativity in their own children.
- "These films capture just a few of the stories we've encountered that bring to life the enduring value of childhood creativity.
- To aid in its effort, Crayola partnered with the Ad Council Research Institute to study parents' perceptions about creativity.