Ed Marsh's New Sales Lead Audit Will Help to Optimize Sales Lead Management
IPSWICH, Mass., Jan. 3, 2024 /PRNewswire-PRWeb/ -- US companies spend more than $24B each year on trade show displays1, yet few attend shows with specific, defined goals, or track lead follow-up and return on the trade show investment. That contrasts sharply with the way companies decide and track other business investments.
- Consilium Global Business Advisors' founder Ed Marsh announces sales lead management audit service to help B2B industrial manufacturers optimize their demand generation ROI and make data-driven decisions on marketing investment.
- A sales lead management audit will help them optimize lead generation investments and make informed decisions."
- Ed Marsh's new Sales Lead Management Audit helps companies understand their lead investments' business development and finance implications.
- My sales lead management audit will help them bring consistent process and rigorous analysis to their marketing, to empower them to optimize lead investments and make informed decisions."