News UK

Armakuni Acquired by Simform to Transform Organisations to GenAI-Readiness in the EMEA Region

Retrieved on: 
onsdag, maj 1, 2024

ORNALDO, Fla., May 1, 2024 /PRNewswire-PRWeb/ -- This strategic move strengthens Simform's capabilities, enhancing its advisory and strategic leadership offering, and enabling it to build and deliver high-performing product outcomes with, and for, organisations in the EMEA region.

Key Points: 
  • Armakuni , the world's first Team Topologies partner, helps organisations build high-performing engineering capabilities and accelerate customer value delivery.
  • The combined expertise of Simform and Armakuni makes the venture a perfect partner for any enterprise seeking growth in the age of AI.
  • Faster and consistent builds on the cloud: Armakuni helps enterprises at various stages of their cloud adoption journey with engineering agility.
  • Sustainable long-term solutions over quick fixes: Both Simform and Armakuni's DNA prioritise long-term sustainable solutions over quick fixes.

The legal rule that means even Hugh Grant can’t afford to take his case to trial

Retrieved on: 
torsdag, april 18, 2024

As actor Hugh Grant’s decision to settle his privacy claim against News Group Newspapers (NGN) shows, sometimes principles just cost too much.

Key Points: 
  • As actor Hugh Grant’s decision to settle his privacy claim against News Group Newspapers (NGN) shows, sometimes principles just cost too much.
  • Grant announced he had reluctantly accepted an “enormous sum of money” to settle his claim against the Murdoch-owned NGN, the publisher of The Sun.
  • He has accused the publisher of “phone hacking, unlawful information gathering” and “landline tapping” among other allegations, which they have denied.
  • If he took the case to trial, he risked being ordered to pay NGN’s legal costs, which his lawyers advised could exceed £10 million.

What is a trial worth?

  • They avoid the costs, stress and delay of a trial, and the court service is better able to cope with the high volume of other cases in the system.
  • It is clear from Grant’s statements that his motivation was to hold NGN to account for unlawful information gathering.

Holding companies to account

  • There is arguably a balance to be struck between the individualistic view of this case as just an issue between one person and a media company, and the wider public interest angle: that it should be possible to use the court system to hold big companies to account.
  • There has always been an element of bigger companies using their deep pockets in litigation, but this rule adds another layer of protection for those that can afford to make a generous offer.


Megan Shirley does not work for, consult, own shares in or receive funding from any company or organisation that would benefit from this article, and has disclosed no relevant affiliations beyond their academic appointment.

OneSignal Announces the Winners of Inaugural Customer Engagement Awards, The "Ennies"

Retrieved on: 
tisdag, oktober 10, 2023

SAN MATEO, Calif., Oct. 10, 2023 /PRNewswire/ -- OneSignal, the world's leading customer engagement platform, today announced the winners of its first annual Customer Engagement Awards, "The Ennies." These awards celebrate the exceptional efforts and achievements of OneSignal users who have demonstrated unique customer engagement strategies and successful outcomes. Twenty percent of apps today launch using OneSignal, contributing to a user base of 2 million marketers, product managers, and developers, which gives OneSignal a comprehensive view of customer engagement strategies at scale.

Key Points: 
  • SAN MATEO, Calif., Oct. 10, 2023 /PRNewswire/ -- OneSignal , the world's leading customer engagement platform, today announced the winners of its first annual Customer Engagement Awards, "The Ennies."
  • These awards celebrate the exceptional efforts and achievements of OneSignal users who have demonstrated unique customer engagement strategies and successful outcomes.
  • Twenty percent of apps today launch using OneSignal, contributing to a user base of 2 million marketers, product managers, and developers, which gives OneSignal a comprehensive view of customer engagement strategies at scale.
  • The Customer Engagement Awards received an array of nominations of OneSignal customers across various industries and global geographies, each showcasing innovative and impactful customer engagement strategies.

Pearson Announces Alison Dolan and Alex Hardiman as Non-Executive Directors

Retrieved on: 
onsdag, maj 10, 2023

LONDON, May 10, 2023 /PRNewswire/ -- Pearson PLC [FTSE: PSON.L], the world's leading learning company, today announces the appointments of Alison Dolan and Alex Hardiman as independent Non-Executive Directors, with effect from June 1, 2023.

Key Points: 
  • LONDON, May 10, 2023 /PRNewswire/ -- Pearson PLC [FTSE: PSON.L], the world's leading learning company, today announces the appointments of Alison Dolan and Alex Hardiman as independent Non-Executive Directors, with effect from June 1, 2023.
  • Alison is the Chief Financial Officer at Rightmove plc, a position she has held since September 2020.
  • Omid Kordestani, Pearson Chair, said: "I'm thrilled to welcome Alison and Alex to the Pearson Board at this exciting and transformational time.
  • Alison Dolan said: "Pearson plays an important role in improving society through lifelong learning.

ANNOUNCING VIVID - A NEW GLOBAL ENGAGEMENT CONSULTANCY

Retrieved on: 
torsdag, mars 2, 2023

LONDON, March 2, 2023 /PRNewswire/ -- TEAM LEWIS, a marketing consultancy, is launching VIVID, a new global reputation and impact practice. It is designed to respond to the rapidly changing, fast-moving, digital-first world. VIVID will inject pace, emotion, creativity, and visual thinking into reputation management and purpose campaigns.

Key Points: 
  • ~ INTERNATIONAL TEAM TO IDENTIFY, MONITOR & RESPOND CREATIVELY TO RAPIDLY CHANGING DIGITAL NARRATIVES ~
    LONDON, March 2, 2023 /PRNewswire/ -- TEAM LEWIS , a marketing consultancy, is launching VIVID, a new global reputation and impact practice.
  • VIVID brings together brand consultancy with creative engineering and real-time reputation management.
  • The VIVID practice will be led by Helen Ellis, the agency's global sustainability lead and reputation expert.
  • Commenting on this new milestone, Yvonne van Bokhoven, EVP Europe and APAC said: "VIVID is designed to engineer new creative approaches to reputational content, engagement and brand experiences.

THE FIFTH Agency Expands Los Angeles Team with Key Hire to Lead Creative Team and Produce Creator-Driven Advertising

Retrieved on: 
tisdag, januari 31, 2023

Award-winning, social-creative agency THE FIFTH , known for its viral creator marketing campaigns, today announced a crucial hire who will spearhead the growth of its Creative team in Los Angeles.

Key Points: 
  • Award-winning, social-creative agency THE FIFTH , known for its viral creator marketing campaigns, today announced a crucial hire who will spearhead the growth of its Creative team in Los Angeles.
  • View the full release here: https://www.businesswire.com/news/home/20230131005497/en/
    THE FIFTH hires Brett Brown, Head of Creative (Photo: Business Wire)
    Long-time agency veteran Brett Brown, known in the industry for his unique creative vision and diverse background, joins THE FIFTH to lead the agency as it continues to experience explosive domestic growth.
  • As Head of Creative, Brown will be tasked with setting the creative vision for the agency to create culturally impactful campaigns that transcend media.
  • Fascinated by THE FIFTH Estate, Brown’s mission is to leverage his distinctive background to drive lasting influence and impact for clients.

THE FIFTH Agency Launches in U.S. with Powerhouse Creative Strategy and Operations Hires from TikTok and 72andSunny

Retrieved on: 
torsdag, december 8, 2022

Subin was the first creative strategy hire for the TikTok LA office, leading its entertainment vertical and building out the platforms Creative Lab.

Key Points: 
  • Subin was the first creative strategy hire for the TikTok LA office, leading its entertainment vertical and building out the platforms Creative Lab.
  • Subin is tasked with growing THE FIFTHs client portfolio and providing both strategic and creative direction for brands.
  • The combined agency, tech and entertainment experience both leaders bring will undoubtedly strengthen our position as a social creative agency.
  • THE FIFTH Agency is an award-winning social creative agency who are experts in influential content.

Gaming Innovation Group enters into strategic commercial partnership with News UK

Retrieved on: 
fredag, december 2, 2022

COPENHAGEN, Denmark, Dec. 2, 2022 /PRNewswire/ -- Gaming Innovation Group (GiG) has entered into a new commercial partnership with News Corp UK & Ireland Limited.

Key Points: 
  • COPENHAGEN, Denmark, Dec. 2, 2022 /PRNewswire/ -- Gaming Innovation Group (GiG) has entered into a new commercial partnership with News Corp UK & Ireland Limited.
  • News UK serves millions of online readers through its premium media websites, The Sun and talkSPORT.
  • GiG and News UK will join forces to deliver sports betting and casino content, and exclusive offers to users in the UK market.
  • Gareth Williams, Director of Betting & Gaming at talkSPORT, added: "We are delighted to be partnering with GiG to help grow our iGaming affiliate business.

Gaming Innovation Group enters into strategic commercial partnership with News UK

Retrieved on: 
fredag, december 2, 2022

COPENHAGEN, Denmark, Dec. 2, 2022 /PRNewswire/ -- Gaming Innovation Group (GiG) has entered into a new commercial partnership with News Corp UK & Ireland Limited.

Key Points: 
  • COPENHAGEN, Denmark, Dec. 2, 2022 /PRNewswire/ -- Gaming Innovation Group (GiG) has entered into a new commercial partnership with News Corp UK & Ireland Limited.
  • News UK serves millions of online readers through its premium media websites, The Sun and talkSPORT.
  • GiG and News UK will join forces to deliver sports betting and casino content, and exclusive offers to users in the UK market.
  • Gareth Williams, Director of Betting & Gaming at talkSPORT, added: "We are delighted to be partnering with GiG to help grow our iGaming affiliate business.

Octave Audio Selects Veritonic’s Brand Lift Technology for Audio Measurement

Retrieved on: 
onsdag, november 16, 2022

The robust nature of our Brand Lift solution lends itself well to verifying and amplifying the impact of audio campaigns and, ultimately, the development of a comprehensive audio strategy.

Key Points: 
  • The robust nature of our Brand Lift solution lends itself well to verifying and amplifying the impact of audio campaigns and, ultimately, the development of a comprehensive audio strategy.
  • Octave Audio recently collaborated with their insurance comparison website client, Mustard.co.uk , to leverage Veritonics best-in-class audio Brand Lift technology to test which ads would resonate and perform best in terms of awareness, favorability, and intent between targeted ads and non-targeted ads.
  • Veritonics Brand Lift technology empowers brands and advertisers to gauge the impact of their creative assets across a variety of audio outlets.
  • If you are interested in learning more about Veritonics Brand Lift technology, visit www.veritonic.com or contact [email protected] .