Smokey Bear

Public Health Communications Collaborative Appoints Amanda Kwong as its Inaugural Director

Retrieved on: 
onsdag, maj 29, 2024

Bethesda, Md., May 29, 2024 (GLOBE NEWSWIRE) -- The Public Health Communications Collaborative (PHCC) is pleased to announce the appointment of Amanda Kwong, MPH, as its first-ever Director.

Key Points: 
  • Bethesda, Md., May 29, 2024 (GLOBE NEWSWIRE) -- The Public Health Communications Collaborative (PHCC) is pleased to announce the appointment of Amanda Kwong, MPH, as its first-ever Director.
  • Kwong brings a wealth of experience at the intersection of communications and public health, with a passion for using effective communication to inform, clarify, and build trust within the community.
  • She holds a Master of Public Health degree with a concentration in Health Leadership from the University of North Carolina at Chapel Hill’s Gillings School of Global Public Health.
  • She is committed to continuing the delivery of timely, science-based messaging and expanding PHCC’s resources to address emerging public health threats, combat misinformation, and tackle large-scale public health challenges.

The Ad Council Launches Trade Association Advisory Committee to Galvanize Ad Industry Around Social Impact Programs

Retrieved on: 
tisdag, maj 14, 2024

Founding companies and members of the Ad Council's Trade Association Advisory Committee include:

Key Points: 
  • Founding companies and members of the Ad Council's Trade Association Advisory Committee include:
    Jeff Jan, EVP of Strategy & Growth, OAAA, Chair of the Ad Council's Trade Association Advisory Committee
    Ann Rubin, EVP of Marketing Communications & Events, 4A's
    In support of Mental Health Awareness Month, the committee is pleased to announce its first collaborative effort.
  • "Being appointed as Chair of the Ad Council's Trade Association Advisory Committee is both an honor and a testament to our dedication at OAAA and within the industry at large.
  • For years, the Ad Council has developed strategic partnerships with individual trade associations to galvanize a specific industry around a singular issue.
  • During the pandemic, the Ad Council harnessed the collective superpower of all major trade associations to support the COVID-19 Vaccine Education efforts.

The Ad Council Appoints 23 New Members to Its Board of Directors

Retrieved on: 
tisdag, april 30, 2024

NEW YORK, April 30, 2024 /PRNewswire/ -- The Ad Council, America's leader in using the power of communications to inspire action and accelerate change around the most pressing issues in the country, elected 23 new members to its Board of Directors. Chaired by Diego Scotti, EVP & General Manager of Consumer Group and Global Marketing & Communications at PayPal, the nonprofit's Board also elevated Kim Kelleher, Chief Commercial Officer of AMC Networks, to the role of Secretary.

Key Points: 
  • New members of the Ad Council Board of Directors include:
    Jacki Kelley, Chief Client & Business Officer, IPG
    Antonio Lucio, EVP, Chief Marketing and Corporate Affairs Officer, HP
    The Ad Council also added 3 new members to its Leadership Council, which is filled with some of the best leaders and innovators across a multitude of industries.
  • "The Ad Council's Board of Directors includes the most talented and inspiring leaders across industries, helping ensure our work achieves a level of impact that is truly unprecedented," said Lisa Sherman, President and CEO of the Ad Council.
  • "I am thrilled to be welcoming our new Board and Leadership Council members and look forward to working alongside each of them as we create positive social change."
  • New members of the Ad Council Leadership Council include:
    Nic Hill, Co-Founder & Head of Interactive, Sawhorse Productions
    A complete Ad Council Board of Directors and Leadership Council list is available on the organization's website.

Former "Dance Moms" Star Nia Sioux Highlights Mental Health with "Seize the Awkward" in Directorial Debut

Retrieved on: 
torsdag, april 25, 2024

By featuring intimate conversations between friends, the series inspires teens and young adults to normalize talking about mental health with their peers.

Key Points: 
  • By featuring intimate conversations between friends, the series inspires teens and young adults to normalize talking about mental health with their peers.
  • All videos feature the song "Lose Me Too," which was provided pro bono by musical artist and mental health advocate, ROSIE.
  • "Nia Sioux's directorial debut for the digital 'Capture the Convo' series with 'Seize the Awkward' shows her generation's ambition to mainstream conversations around emotional health.
  • In November 2022, the Ad Council announced a new Mental Health Initiative , uniting brands, marketers, media companies and nonprofits to address the mental health crisis throughout the U.S. at scale.

New PSA campaign from the Ad Council and NHTSA Highlights the Dangers of Buzzed Driving

Retrieved on: 
torsdag, april 18, 2024

On average, someone in America is killed by alcohol-impaired driving every 39 minutes, according to the latest data from NHTSA .

Key Points: 
  • On average, someone in America is killed by alcohol-impaired driving every 39 minutes, according to the latest data from NHTSA .
  • The new TV PSA , titled "Your Life Sounds Great," encourages responsible driving behavior by highlighting how driving "buzzed" can result in devastating consequences for individuals and those around them.
  • The end of the TV PSA features the campaign's tagline and reminds viewers that "Buzzed driving is drunk driving.
  • "The Ad Council has a longstanding commitment to alcohol-impaired driving prevention, dating back to 1983 with the release of the iconic Friends Don't Let Friends Drive Drunk campaign," said Michelle Hillman, Chief Campaign Development Officer of the Ad Council.

For Goodness Sakes, NHTSA and the Ad Council Release New Creative for Distracted Driving Prevention Month

Retrieved on: 
fredag, april 12, 2024

WASHINGTON, April 12, 2024 /PRNewswire/ -- In support of Distracted Driving Prevention Month this April, the Ad Council, the National Highway Traffic Safety Administration (NHTSA) and For Goodness Sakes released new creative assets that raise awareness of the dangers of using a cell phone while driving.

Key Points: 
  • New creative assets from the Ad Council, the National Highway Traffic Safety Administration
    WASHINGTON, April 12, 2024 /PRNewswire/ -- In support of Distracted Driving Prevention Month this April, the Ad Council, the National Highway Traffic Safety Administration (NHTSA) and For Goodness Sakes released new creative assets that raise awareness of the dangers of using a cell phone while driving.
  • These new creative assets are an extension of NHTSA and the Ad Council's ongoing Distracted Driving Prevention campaign to discourage the ever-present temptation for cell phone usage while operating a vehicle.
  • The aim of the creative is to encourage drivers to be more aware of their behavior and avoid distractions while driving.
  • "It's a privilege to be part of the Ad Council's national campaign to fight distracted driving," said Kevin Smith, principal of For Goodness Sakes.

Planetary Lifeguard™ Likes Biden's $8 Billion Funding for 'American Climate Corps' Despite Guard's Creator Being a Lifelong Republican

Retrieved on: 
tisdag, mars 12, 2024

"But now that I'm into having planetary lifeguard™ save our environment by blowing the whistle on what's causing so much havoc, climate change, I feel compelled to support whatever promotes, protects or proliferates the solution--green energy," he said.

Key Points: 
  • In his State of the Union address last week, Biden pledged to triple the number of workers from its current 20,000.
  • The budget request seeking $125 million for 2025 through the Labor Department, sets a goal of hiring 50,000 new workers annually by 2031.
  • Madden, sees Planetary Lifeguard ™ as a modern day Rosie the Riveter uniting populations against climate change.
  • "Over the decades, there have been many symbolic motivators urging us to do what's right for ourselves and our country," he said.

"Belonging Begins With Us" Campaign and the Team Up Project Partner on New PSA to Unite Communities Across America

Retrieved on: 
tisdag, mars 5, 2024

NEW YORK, March 5, 2024 /PRNewswire/ -- Today, "Belonging Begins With Us," an Ad Council and American Immigration Council (AIC) campaign, partnered with the Team Up Project to release a new public service advertisement (PSA) encouraging people to come together across lines of difference to cultivate stronger, more connected communities.

Key Points: 
  • This closely aligns with and uplifts the mission of the AIC and the broader "Belonging Begins With Us" campaign to create a more welcoming nation where everyone can belong.
  • The PSA directs audiences to a dedicated landing page on the campaign website, BelongingBeginsWithUs.org/TeamUp .
  • For more information about the "Belonging Begins With Us" campaign and the Team Up Project partnership, visit BelongingBeginsWithUs.org/TeamUp or follow the campaign on Instagram , Facebook , X and LinkedIn .
  • To learn more or get involved, visit AdCouncil.org , join the Ad Council's communities on Facebook , Instagram , LinkedIn and Twitter , and view campaign creative on YouTube .

The Ad Council, Coalition of Health Systems and Hospitals Tackle America's Most Urgent Public Health Crisis: Gun Violence

Retrieved on: 
tisdag, februari 27, 2024

NEW YORK, Feb. 27, 2024 /PRNewswire/ -- Today at Northwell Health's 5th annual Gun Violence Prevention Forum, the Ad Council announced a new gun violence prevention initiative in collaboration with a coalition of health care leaders to address this urgent public health crisis and its impact on youth.

Key Points: 
  • This group of chief executives represents some of the nation's largest health systems and hospitals that are providing funding, strategic insight and issue expertise on gun violence prevention for the campaign.
  • However, only 26% selected gun injuries as the leading cause of death among children, demonstrating a need for further education.
  • Health systems and hospitals throughout the country have seen firsthand the toll gun violence takes on communities.
  • This includes a coalition-based and multi-audience approach, mobilizing the advertising, media and marketing industries to tackle gun violence prevention in America.

Dollar General Literacy Foundation and Ad Council Launch New PSAs Empowering Adults to Get Their High School Diploma

Retrieved on: 
torsdag, januari 4, 2024

NEW YORK, Jan. 4, 2024 /PRNewswire/ -- Just as Americans focus on New Year's resolutions and the positive changes they can make in their own lives, the Dollar General Literacy Foundation (DGLF) and the Ad Council are releasing today new public service advertisements (PSAs) that demonstrate how getting a high school equivalency (e.g.  GED or HiSET) can have a positive, lasting impression on an entire family or community. The film was produced by Mofilm, a creative content agency that excels at authentically telling real people's real stories. Their role beyond the end-to-end production was creatively developing the concept and sourcing the talent - a recent graduate with a real story that perfectly reflected the campaign narrative and goals.

Key Points: 
  • The story encourages adults without their high school diploma to take the first step towards achieving this goal.
  • The Dollar General Literacy Foundation is proud to support initiatives that help others improve their lives through literacy and education.
  • Each year, the Dollar General Literacy Foundation provides financial support to schools, nonprofit organizations and libraries within a 15-mile radius of Dollar General stores and distribution centers.
  • To learn more about the Dollar General Literacy Foundation or apply for a literacy grant, visit www.dgliteracy.org .