Β-Alanine

CarnoSyn® Brands Partners With Barentz for Exclusive Brazilian Distribution of CarnoSyn® Beta-Alanine

Retrieved on: 
torsdag, februari 15, 2024

CARLSBAD, Calif., Feb. 15, 2024 (GLOBE NEWSWIRE) -- CarnoSyn® Brands and parent company Natural Alternatives International, Inc. (“NAI”) (Nasdaq: NAII), today announced its expansion in Brazil with Barentz, creating an exclusive distribution channel for CarnoSyn® beta-alanine throughout the entire Brazilian dietary supplements’ market.

Key Points: 
  • CARLSBAD, Calif., Feb. 15, 2024 (GLOBE NEWSWIRE) -- CarnoSyn® Brands and parent company Natural Alternatives International, Inc. (“NAI”) (Nasdaq: NAII), today announced its expansion in Brazil with Barentz, creating an exclusive distribution channel for CarnoSyn® beta-alanine throughout the entire Brazilian dietary supplements’ market.
  • The new agreement strengthens brand expansion and distribution of a top selling ingredient in sports nutrition—CarnoSyn® beta-alanine—the only scientifically proven and globally patented beta-alanine.
  • “This new partnership illustrates our confidence in the Brazilian market and Barentz, who will provide an opportunity for more companies and brands to have access to CarnoSyn®, the safest and most studied beta-alanine available in the world,” shared Aaron Starr, Vice President, CarnoSyn® Brands.
  • “We are confident that their experience and expertise will help grow and promote CarnoSyn® Brands in this region.

A 1-2 Punch: Energy Drink Powerhouse C4 & Boxing Industry Leader Top Rank Ignite the Ring with Hard-Hitting Brand Partnership

Retrieved on: 
torsdag, februari 1, 2024

LAS VEGAS and AUSTIN, Texas, Feb. 1, 2024 /PRNewswire/ -- Nutrabolt, owner of energy drink powerhouse C4 Energy®, and boxing promotion industry leader Top Rank announced today an extensive partnership that kicks off with the highly anticipated showdown between WBO junior welterweight world champion Teofimo Lopez and hard-punching contender Jamaine Ortiz on Thursday, Feb. 8. The fight will take place at Michelob ULTRA Arena at Mandalay Bay Resort and Casino in Las Vegas and will air live on ESPN.

Key Points: 
  • Today's announcement follows the inaugural collaboration between the two companies last May at the undisputed lightweight championship battle between C4 Athlete Devin Haney and Vasiliy Lomachenko.
  • C4's striking signage in the classic C4 Yellow commanded the Las Vegas Strip cityscape and beyond during the pre-fight pageantry.
  • "Top Rank is thrilled to have C4 in our corner as our official energy drink and pre-workout partner.
  • Key elements of the partnership include C4 Energy's prominent inclusion on ring signage, experiential activations, content creation, on-site engagement, and a robust digital presence.

NEW LUCKY F*CK AD PROVES EVERYONE NEEDS A GOOD F*CK

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torsdag, januari 11, 2024

AUSTIN, Texas, Jan. 11, 2024 /PRNewswire/ -- Admit it, life is f*cking hard, and everyone needs a good f*ck to get through the day.

Key Points: 
  • AUSTIN, Texas, Jan. 11, 2024 /PRNewswire/ -- Admit it, life is f*cking hard, and everyone needs a good f*ck to get through the day.
  • Lucky F*ck better-for-you energy drink debuted its new video ad campaign today that doesn't mince words when it comes to what we crave as primal beings.
  • On the heels of its $4 million investment announcement with Imaginary Ventures, Lucky F*ck once again demonstrates its aggressive ascension in the beverage category.
  • The name Lucky F*ck comes from a bracelet gifted to Richard by his son for Christmas to celebrate the life he's lived.

GET READY: MORE LUCKY F*CK ENERGY IS ON THE WAY

Retrieved on: 
torsdag, november 30, 2023

AUSTIN, Texas, Nov. 30, 2023 /PRNewswire/ -- LUCKY F*CK, the better-for-you energy drink company that makes products to motivate people to defy the odds and keep going, announced today the close of a $4M seed funding round led by Imaginary Ventures. The investment will be used to accelerate its growth across Texas and California, increase production, and expand its best-in-class team. This marks the first energy drink investment for Imaginary, which has invested in other category-leading consumer brands such as Skims, Daily Harvest, and Glossier. In addition, the company announced the expansion of its board and deal with Heimark Distributing, a respected partner of Anheuser-Busch and other beverage brands.

Key Points: 
  • The investment will be used to accelerate its growth across Texas and California, increase production, and expand its best-in-class team.
  • This marks the first energy drink investment for Imaginary, which has invested in other category-leading consumer brands such as Skims, Daily Harvest, and Glossier.
  • In addition, the company announced the expansion of its board and deal with Heimark Distributing, a respected partner of Anheuser-Busch and other beverage brands.
  • To learn more about LUCKY F*CK, visit www.luckybevco.com and follow on social media @luckyfckenergy.

ZOA Energy Launches Revolutionary Five-in-One Pre-Workout Supplement with Setria® Glutathione

Retrieved on: 
tisdag, november 7, 2023

NEW YORK, Nov. 7, 2023 /PRNewswire-PRWeb/ -- The newly launched ZOA+ Powder pre-workout supplement has discerning athletes running to hit the gym to maximize their workouts. ZOA+ includes premium ingredients like Setria®, a clinically studied and patented form of glutathione that helps to replenish the body's reserves*, in its five-in-one advanced formula with a powerful combination of Nitric Oxide (NO) alongside training support, natural caffeine, and electrolytes, while promoting focus for a peak performance workout.

Key Points: 
  • ZOA+ Powder is a natural addition to the growing list of products containing Kyowa Hakko's Setria® Glutathione.
  • Research suggests that Setria® Glutathione may support an increase in NO production when combined with L-Citrulline**, which is also contained in ZOA+.
  • Formulated by ZOA Energy Co-founder and Chief Innovation Officer, Dave Rienzi, ZOA+ Powder promises a superior fitness experience.
  • According to Rienzi, "This launch represents a remarkable stride for ZOA Energy, as we reshape the standards of excellence in the fitness industry and beyond."

LUCKY F*CK: THE ENERGY DRINK THAT INSPIRES YOUR BEST F****** SELF

Retrieved on: 
onsdag, augusti 2, 2023

Introducing LUCKY F*CK : a new, better-for-you energy drink crafted to motivate people to defy the odds, seize their daily fortune, and make their own luck.

Key Points: 
  • Introducing LUCKY F*CK : a new, better-for-you energy drink crafted to motivate people to defy the odds, seize their daily fortune, and make their own luck.
  • The lineup features:
    OG LUCK: A SIP OF LUCK - A classic surge of sustained energy featuring subtle notes of crisp apple.
  • BODACIOUS BERRY: A JOLT OF STAMINA - An irresistible surge of sustained energy featuring juicy huckleberry, raspberry, and blueberry flavors.
  • Laver says, "With LUCKY F*CK, I want to motivate people to see beyond their current situation, whatever it may be.

WWE® & C4® EXPAND PARTNERSHIP AND LAUNCH FIRST-EVER PRODUCT COLLABORATION

Retrieved on: 
torsdag, juli 27, 2023

STAMFORD, Conn., July 27, 2023 /PRNewswire/ -- WWE® (NYSE: WWE) and Nutrabolt, owner of the C4® brand, today announced an expansion to their multi-year partnership with the launch of their first-ever co-branded product collaboration: WWE-inspired flavors of C4 Ultimate Pre-Workout Powder and C4 Ultimate Energy Drink. The products will be available exclusively at GNC ahead of WWE SummerSlam® in Detroit on Saturday, August 5.

Key Points: 
  • The products will be available exclusively at GNC ahead of WWE SummerSlam® in Detroit on Saturday, August 5.
  • "C4 has been an outstanding partner and we are excited about the launch of our first collaborative retail activation and extending our sponsorship work together.
  • To celebrate the launch, C4 is debuting the "Not Safe For Work" creative campaign that explores the right (and wrong) ways to consume C4 Ultimate Energy.
  • The new C4 Ultimate x WWE products are available exclusively at GNC stores nationwide, online at GNC.com , and on cellucor.com .

WWE® & C4® Expand Partnership and Launch First-Ever Product Collaboration

Retrieved on: 
torsdag, juli 27, 2023

WWE® (NYSE: WWE) and Nutrabolt, owner of the C4® brand, today announced an expansion to their multi-year partnership with the launch of their first-ever co-branded product collaboration: WWE-inspired flavors of C4 Ultimate Pre-Workout Powder and C4 Ultimate Energy Drink.

Key Points: 
  • WWE® (NYSE: WWE) and Nutrabolt, owner of the C4® brand, today announced an expansion to their multi-year partnership with the launch of their first-ever co-branded product collaboration: WWE-inspired flavors of C4 Ultimate Pre-Workout Powder and C4 Ultimate Energy Drink.
  • View the full release here: https://www.businesswire.com/news/home/20230727241018/en/
    WWE® & C4® EXPAND PARTNERSHIP AND LAUNCH FIRST-EVER PRODUCT COLLABORATION (Photo: Business Wire)
    Allowing consumers to unleash their ultimate undisputed performance, the C4 Ultimate Energy x WWE collection will consist of five special edition flavors and each product label will feature design inspiration drawn from WWE Championship titles.
  • “C4 has been an outstanding partner and we are excited about the launch of our first collaborative retail activation and extending our sponsorship work together.
  • The new C4 Ultimate x WWE products are available exclusively at GNC stores nationwide, online at GNC.com, and on cellucor.com.

JYM Supplement Science launches DragonBerry Pre JYM X at GNC

Retrieved on: 
torsdag, juli 13, 2023

WESTLAKE VILLAGE, Calif., July 13, 2023 /PRNewswire-PRWeb/ -- The newest flavor of the industry-leading Pre JYM X pre-workout – Dragonberry – is officially live at GNC locations nationwide, as well as GNC.com.

Key Points: 
  • Pre JYM X was introduced to the sports nutrition landscape in March 2022 following the unparalleled success of the original Pre JYM formula launched in the summer of 2013.
  • Dragonberry is the fourth flavor created for Pre JYM X, the first three (Shockwave, Rise N Grind, and Tiger's Blood) available since inception in 2013.
  • "This is one of my favorite flavors we've ever created in the JYM line," says Dr. Jim Stoppani, co-owner and formulator of JYM Supplement Science.
  • With Dragonberry Pre JYM X, Dr. Stoppani has once again outdone himself."

Six Star Pro Nutrition® Introduces New and Improved Pre-Workout Explosion 2.0 Formula

Retrieved on: 
tisdag, juni 6, 2023

To support athletes with the pre-training fuel they need, Six Star Pro Nutrition® has reinvigorated its top-selling pre-workout formula to provide athletic excellence at family-friendly prices.

Key Points: 
  • To support athletes with the pre-training fuel they need, Six Star Pro Nutrition® has reinvigorated its top-selling pre-workout formula to provide athletic excellence at family-friendly prices.
  • SIX STAR® overhauled its entire flavor system for this next level pre-workout, resulting in an enhanced taste experience for consumers.
  • "Our new Pre-Workout Explosion 2.0 hits harder, tastes better, and has been reformulated for enhanced performance.
  • Not only does this new hybrid formula hit harder, it also tantalizes your taste buds like never before.