Digimarc Powers New Consumer Engagement Capabilities and Insights
Digimarc Corporation (NASDAQ: DMRC), the pioneer and global leader in digital watermarking technologies, today announced Digimarc Engage , a product for direct-to-consumer digital communication, is transforming the way businesses, brands, and consumers interact through new and incredibly advanced consumer engagement capabilities.
- Digimarc Corporation (NASDAQ: DMRC), the pioneer and global leader in digital watermarking technologies, today announced Digimarc Engage , a product for direct-to-consumer digital communication, is transforming the way businesses, brands, and consumers interact through new and incredibly advanced consumer engagement capabilities.
- Digimarc Engage is the industry’s first consumer engagement offering to deliver contextual and differentiated experiences across both physical items and digital media – powering integrated marketing campaigns with richer consumer experiences while revealing never-before-available omnichannel data insights to inform smarter campaigns.
- “Our latest version of Digimarc Engage provides a seamless experience between physical and digital domains that is not possible with any other consumer engagement offering.
- Building on these revolutionary consumer engagement capabilities, Digimarc also helps companies uncover valuable data analytics about campaign performance by filtering data about consumer engagements by a range of factors, such as country or destination URL.