Heel

• From pick-up basketball to pickleball to skateboarding and more, the spot shows how GoGo squeeZ® Active Fruit Blend with Electrolytes is a great sidekick to help replenish any active lifestyle.
• GoGo squeeZ® continues the spirit of its 'FUN-damentals' campaign off-screen with a partnership with B-Girl and World Champion athlete, Logan 'Logistx' Edra, to encourage more people to give breaking, the "it" sport of summer, a try.
• "GoGo squeeZ® has been my go-to snack for years and I'm so excited to help introduce more people to the new GoGo squeeZ® Active with Electrolytes and to breaking," said Edra.
• GoGo squeeZ® Active with Electrolytes pouches are available at mass retailers (Kroger, Walmart, Target, Amazon) and grocers for an MSRP of $9.99 for a 10-count pack.

• In a recent speech, UN secretary-general António Guterres called upon “every country to ban advertising from fossil fuel companies”.
• He urged the professional services and creative industries to “stop taking on new fossil fuel clients, from today, and set out plans to drop your existing ones”.
• The past few years have seen sport deepen its ties with fossil fuel companies, with banks that continue to finance fossil fuel projects, and with states that are heavily invested in the continued dominance of fossil fuels.
• The pushback against fossil fuel advertising is not just a state-led trend either.

Sport, the final frontier

• As other sectors shun fossil fuel sponsors, sport is becoming a final frontier.
• In marketing and advertising circles, sport continues to be ranked as one of the most trustworthy channels for promoting goods and services and bolstering brand reputations.
• As climate change gets worse, fossil fuel companies are likely to dig in their heels and use sport to maintain their reputation.
• Some sports organisations are introducing specific clauses into sponsorship contracts as a bulwark against these growing risks – but that might not be enough.

Anti-tobacco tactics

• Sport has set a precedent in ending the advertisement of certain products after science and social norms reached a tipping point.
• Yet once the science became clear, the lobbying tactics of the companies were revealed, and sports fans saw first-hand the dangers of smoking rip through their families and communities, sport snubbed it out.
• Formalising these efforts, pooling insights, as well as exploring and experimenting with alternative means of funding and sponsorship could turn the tide.
• This is a huge blind spot, with fossil fuel sponsorship undermining the many impactful initiatives launched by the industry.

• HSBC today unveiled its new, innovative workspace in Buffalo’s historic Larkin Square neighborhood, reinforcing its presence in the Western New York region.
• Attendees also included representatives from the offices of Governor Kathy Hochul, Senator Charles Schumer, Congressman Timothy Kennedy, and Assembly Speaker Crystal Peoples-Stokes.
• “HSBC is here to stay in Buffalo, and our innovative, new office represents our unwavering commitment to the city and Western New York,” said Roberts.
• This marked a preview of the Special Olympics bocce tournament held later in the evening at Buffalo RiverWorks.

• Primient (or the “Company”), a leader in plant-based food and industrial ingredient production, announces the Company’s move to sole-ownership by KPS Capital Partners, LP (“KPS”).
• This is the second investment KPS has made in the Primient business.
• “We are proud of the Company we’ve built under KPS’ ownership in the past two years,” said Jim Stutelberg, Chief Executive Officer of Primient.
• Under our ownership, Primient will continue to modernize its operations, supporting growth initiatives and industry-leading sustainability practices.