Exclusive Skai Study Finds Advertising Spend Increased Year-Over-Year Across All Channels in Q1 2024
SAN FRANCISCO, April 30, 2024 /PRNewswire/ -- Today, Skai, the leading omnichannel advertising platform focused on walled garden media, published its Q1 2024 Digital Marketing Quarterly Trends Report, an in-depth analysis of the digital marketing trends that defined the first quarter of 2024, along with an interactive infographic detailing key analysis. Topline growth numbers in retail media, paid search and paid social came in at similar levels to those Skai reported last quarter.
- Topline growth numbers in retail media, paid search and paid social came in at similar levels to those Skai reported last quarter.
- Walled gardens in retail media, paid search and paid social continued to be an attractive proposition to advertisers as reflected by their investment patterns.
- On a same-account basis, spending increased year-over-year (YoY) in all channels even as quarterly spending dropped sequentially with the end of holiday seasonality.
- The increase in spend helped propel total search spending up 6% over Q1 of last year, a growth rate two percentage points higher than last quarter.