New Inclusive Creative Economy Strategy to demonstrate that the U.S. creative economy can deliver market rate returns alongside positive social impact
NEW YORK, April 23, 2024 /PRNewswire/ -- Upstart Co-Lab, a sponsored project of nonprofit Rockefeller Philanthropy Advisors, announced today the first dedicated impact investment portfolio for the U.S. creative economy. The Inclusive Creative Economy Strategy launches with nearly $15 million committed, including program related investments from foundations, recoverable grants from donor advised funds, and mission related investments from endowed arts organizations—plus general operating grants to Upstart in lieu of management fees. The U.S. creative economy was most recently valued at over $1 trillion by the National Endowment for the Arts—even before considering film, fashion, video games, beauty, food, and other key commercial creative industries. Upstart's pipeline of qualified investment opportunities currently requires $100 million in growth capital.
- Because the creative economy values merit and originality it can help to build a more inclusive economic future.
- At Upstart, we believe impact investing in the creative economy will contribute to the kind of economic prosperity that democracy depends upon."
- Upstart is implementing the Strategy within ImpactAssets , an impact investment firm that has been a field trailblazer for more than a decade.
- Upstart anticipates its demonstration portfolio will incentivize impact fund managers and wealth advisors to prioritize creative industry investment opportunities.