TransUnion and MMA Global Study Finds an Audience Targeting Strategy that Drives up to 23x Return on Marketing Investment
Today, new research from TransUnion (NYSE: TRU) and MMA Global uncovers a targeting strategy that performs best against both short- and long-term objectives: the Movable Middles.
- Today, new research from TransUnion (NYSE: TRU) and MMA Global uncovers a targeting strategy that performs best against both short- and long-term objectives: the Movable Middles.
- The Movable Middles audience target is defined as category buyers who are neither loyal to the brand nor to the brand’s competitors.
- In 2021, the partnership first produced research on the Movable Middles as an audience targeting strategy to optimize budget performance.
- “We partnered with TransUnion to give marketers empirical tools to improve their marketing effectiveness,” said Vas Bakopoulos, SVP, head of industry research at MMA Global.