Sendoso Joins Marketo's LaunchPoint Partner Ecosystem to Integrate Direct Mail, Gifts, Swag and More Into Marketo Engage

SAN FRANCISCO, Aug. 7, 2019 /PRNewswire-PRWeb/ -- Sendoso, the leading Sending Platform, announced today they have joined the LaunchPoint by Marketo, an Adobe company partner ecosystem as an Accelerate partner. With this enhanced collaboration, Sendoso will be able to integrate its B2B solution for sending direct mail, custom gifts, swag, handwritten notes, and eGift cards into Marketo Engage. This allows customers to add direct mail and gifts to automated campaigns, trigger sends using smart list criteria, and track campaign success—all without leaving the Marketo platform.

This partnership will enable mutual customers to incorporate all of their favorite Sendoso sends into Marketo Engage campaigns and build a truly omnichannel experience from a single platform.

"Marketo Engage is a critical tool for marketing teams and this marks a key integration that will allow Sendoso customers to easily automate, personalize, and measure ROI for physical items in their campaigns," said Brian Jambor, Head of Partnerships at Sendoso. "We feel that building on this relationship by becoming an accelerate partner is one more necessary step in enabling our customers to use Sendoso from wherever they already work."

"Sendoso's platform has enabled marketing and sales teams to add effective offline touchpoints to the customer journey," said Shai Alfandary, global head of ISVs and LaunchPoint ecosystem, Adobe. "Now, Marketo Engage customers can easily add those engagements to their online outreach in order to achieve their revenue goals."

The integration means Sendoso customers will have more resources and tools including the ability to:

+ Automate direct mail, gifts, and eGift sends based Marketo smart list criteria
+ Add unique eGift URLs into template emails
+ Track direct mail campaign success
+ Notify teams with sales alerts and sales insights

Additionally, Sendoso customers can get the most out of the integration by setting up evergreen Marketo campaigns based on any data within their Marketo Engage instance. These campaigns allow customers to track campaign ROI through campaign reporting in Marketo Engage and then relay updates and information to sales teams with Sendoso.

"Being demand generation, we use Marketo Engage every day. Sendoso enriches our outreach," said Matthew Dilworth, demand generation manager at Blend. "Sending direct mail, gifts, and other items via the integration allows us to add another layer to our communication without ever having to leave the Marketo platform."

To schedule a demo of Sendoso's integration with Marketo Engage, reach out engage(at)sendoso(dot)com.

About Sendoso
Sendoso is the world's first Sending Platform (SP). The fully integrated solution solves sourcing, physical warehouse storage, inventory tracking, and ROI attribution problems so that businesses can send anything and personalize at scale. Our customers see increased conversion rates, revenue, retention, and ROI. Sending is hard. Sendoso is easy. Find them at https://sendoso.com/.

SOURCE Sendoso