AMC Theatres® Crosses 20 Million AMC Stubs Households, a 700 Percent Increase During the Last 3 Years

When AMC Theatres^® (NYSE:AMC) (“AMC”) relaunched its AMC
Stubs program in the summer of 2016, even the most optimistic
projections never would have included a 700 percent membership growth in
less than three years in the United States. But with the Company now at
more than 20 million AMC Stubs households, that’s exactly what’s
happened. At the U.S. average of 2.6 people per household, that means
more than 50 million people, which is more than 50 percent of the U.S.
movie-going clientele, are enjoying the AMC experience through an
engaged movie-going relationship via AMC Stubs.

AMC Stubs had approximately 2.5 million members when the Company
relaunched the program in 2016, adding a free tier called AMC Stubs
Insider to the already popular AMC Stubs Premiere. In the summer of
2018, AMC added a VIP tier, AMC Stubs A-List.

The significant membership growth has played a large roll in the success
of AMC’s marketing efforts in recent years. Leveraging the knowledge of
AMC Stubs members’ movie-going habits allows AMC to employ its strategic
marketing tactics, including tailoring its e-mail, text and mobile
notifications to ensure the marketing information being shared is
relevant to guests’ interests. As a result of this unique insight, more
than 1.5 billion personalized emails, texts and notifications are being
sent to guests in 2019.

Adam Aron, CEO and President of AMC Theatres, commented, “The meteoric
rise of the AMC Stubs membership has created a program that benefits the
entire movie-going ecosystem, from our guests who are enjoying the
wonderful AMC Stubs program rewards, to our studio partners, who now
have an exhibitor partner that can leverage movie-going data to market
their films in a way that’s relevant and impactful, to of course AMC and
our shareholders, who benefit greatly from the increased engagement of a
massive consumer database.”

The program’s growth continues to be driven in part by the tremendous
benefits offered by the three tiers of AMC Stubs: AMC Stubs A-List, AMC
Stubs Premiere and AMC Stubs Insider. A-List and Premiere members earn
points equivalent to a 10 percent discount at the box office and
concession stand, free size upgrades on popcorn and soda, priority
lines, and no online ticketing fees.

Insider, AMC Stubs’ free tier, joins Premiere and A-List by offering
Discount Tuesday savings, free refills on large popcorns, and a birthday
gift for members. Insider members also earn a $5 reward good at the
concession stand for their spend at the box office and on food and
drinks.

For information about AMC Stubs and to sign up, guests can inquire at
their local AMC Theatre, or at AMC’s web site amctheatres.com/amcstubs,
or on AMC’s IOS and Android mobile apps after downloading or updating
them with the latest app release.

About AMC Entertainment Holdings, Inc.

AMC is the largest movie exhibition company in the United States, the
largest in Europe and the largest throughout the world with
approximately 1,000 theatres and 11,000 screens across the globe. AMC
has propelled innovation in the exhibition industry by: deploying its
Signature power-recliner seats; delivering enhanced food and beverage
choices; generating greater guest engagement through its loyalty and
subscription programs, web site and mobile apps; offering premium large
format experiences and playing a wide variety of content including the
latest Hollywood releases and independent programming. AMC operates
among the most productive theatres in the United States' top markets,
having the #1 or #2 market share positions in 21 of the 25 largest
metropolitan areas of the United States. AMC is also #1 or #2 in market
share in 12 of the 15 countries it serves in North America, Europe and
the Middle East. For more information, visit www.amctheatres.com.

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