Nickelodeon Latin America Signs Exclusive Global Representation Agreement with Teen Star and YouTube Sensation Isabella de la Torre “La Bala”

Nickelodeon
Latin America announced today that it has signed an exclusive global
representation agreement with teen star and YouTube sensation, Isabella
de La Torre, "La
Bala". Under this agreement, Nickelodeon will work with La Bala
to propel her career internationally on multiple platforms, including
consumer products, music, short-and-long form original productions,
social networks, live events and editorial, among others. The
announcement was made today by Tatiana Rodriguez, Senior Vice President
and Brand Head of Kids and Families for Nickelodeon Latin America.

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Isabella de La Torre "La Bala" (Photo: Business Wire)

"We are proud to welcome Isabella, who, through this agreement, will be
the new face and ambassador for Nickelodeon Latin America," commented
Rodriguez. "Isabella brings together all the essential qualities of our
brand. She is also bilingual and will appeal to both Spanish and
English-speaking audiences, and we are collaborating with her on various
Nick initiatives, not only for Latin American audiences, but also for
those in the US and internationally.”

Nickelodeon Latin America is currently working on a comprehensive
strategy for the talented influencer, which includes the development of
her musical career, as well as an exclusive line of consumer products
and multiple merchandising agreements with promotional partners covering
various categories such as fashion, accessories and much more.

“We are always looking for new and exciting ways to partner with Latin
America’s best talent," commented Marc Zimet, Vice President of Talent
and Music Relations for Viacom International Media Networks Americas.
"La Bala, is without a doubt, one of the most beloved and followed names
today, and we are happy to work alongside her in this next phase of her
professional career.”

La Bala was nominated at the Kids’ Choice Awards Mexico in 2016
and 2017 in the "Best Influencer” category, and was also a presenter at
the Kids ' Choice Awards Mexico 2018.

"I am very happy to be part of this great family, and I say "family"
because from the minute that I met everyone at Nickelodeon they made me
feel like I was family. I've been watching the channel since I was very
young - shows like the Kids' Choice Awards - and for me, to be part of
Nickelodeon right now is like a dream come true,” commented La Bala.
"Thank you so much for believing in me. I also want to thank all my
fans, the Balovers, as this accomplishment is also theirs, because
without them none of this would be possible. During this new journey you
all are my greatest treasure...I love you Balovers!"

About La Bala

Isabella de la Torre was born on July 19, 2004 in Mexico City. From the
time, she was very young she loved the arts: dancing, writing, singing
and drawing. At the age of seven, she began to take violin lessons and
from that moment, her love for musical instruments arose. Today she
plays piano, guitar, ukulele and is currently learning to play the drums.

In September 2015, with the support of her parents, she launched her
YouTube channel with the sole aim of making people laugh. “Bella,” as
she is lovingly referred to by her family, decides to name her channel
“La Bala” (the bullet), as her parents would often say that she was “as
fast as a bullet” in all aspects of her life.

It was not long before the launch of La Bala’s YouTube channel, that her
authentic and fun personality won the hearts of the digital audience,
reaching nearly 6 million followers on her YouTube channel and 2 million
on Instagram. What is most important for her are her followers, which
are known as "Balovers", and she claims “together with
them, we are a team.” She works hard every day making her videos to
get a smile and a laugh from her fans. Above all, she is thankful that
they give her one of the most valuable things: their time.

La Bala dreams of being a singer and songwriter and already has four
music videos on her YouTube channel. Her first single Mi Momento
(My moment), currently has more than 30 million views.

About VIMN Americas

Viacom International Media Networks Americas, a unit of Viacom Inc.
(NASDAQ: VIAB), owns and operates the company’s portfolio of
entertainment brands, which include MTV, Nickelodeon, Nick Jr., Comedy
Central, Paramount Channel, VH1, Telefe and their respective properties
in Latin America (including Brazil). Additionally, the portfolio
includes Tr3 in the US, which targets a broad US Hispanic audience; and
programming partnerships in Canada with Corus Entertainment for
Nickelodeon and Bell Media for MTV and Comedy Central. VIMN Americas
also holds a majority stake in Porta dos Fundos, one of the main comedy
content creators in Brazil. The company’s multiplatform business
includes the mobile apps MTV Play, Nick Play, Comedy Central Play, Mi
Telefe and Telefe Noticias; on-demand products, Nick First and My Nick
Jr., SVOD products, Noggin, in addition to multiple web sites.

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