Progress Partners Advises iQ Media on its Transaction with 4C to Create Kinetiq

Progress
Partners, a Boston and New York-based M&A advisory firm, is pleased
to announce that it has advised iQ
Media on its transaction with 4C
Insights, which jointly created a new entity, Kinetiq,
comprised of iQ Media and 4C’s Teletrax. Kinetiq will operate globally,
with U.S. headquarters in Philadelphia, Pennsylvania, and European
headquarters in Eindhoven, Netherlands. Kevin Kohn, CEO of iQ Media,
will serve as CEO of Kinetiq with key management from 4C and iQ Media
completing the leadership team.

Kinetiq combines iQ Media’s ability to identify paid and earned brand
mentions, nationally and across all 210 U.S. DMAs, with the global
Teletrax network: 85+ countries, across more than 250 global capture
locations and approaching 2,500 TV stations. Kinetiq’s TV intelligence
network will enable broadcasters, brands, agencies, and software
partners to evaluate and measure TV and video with the same speed,
accuracy and agility as digital media. “As advertisers and agencies
evolve their paid TV strategies to include earned media and brand
sponsorship, Kinetiq is uniquely positioned to help quantify the true
return on these investments. We are thrilled to join forces with the
talented team operating Teletrax to make this a reality,” said Kevin
Kohn, CEO of Kinetiq.

Kinetiq’s roster of clients includes Mercedes-Benz, Fox Broadcasting
Company, Google, Mitsubishi, Newell Brands, U.S. Bank, AP, and Reuters.

The M&A advisory team from Progress Partners, which acted as financial
advisor to iQ Media in the transaction, was led by Senior Managing
Directors Nick MacShane and Chris Legg. “The Progress team made great
partners. They diligently performed analysis and assistance in all key
areas and ultimately helped us find the right partner that aligned with
our vision to be the leader in driving accountability for TV,” said
Kohn. Nick MacShane reflected on the growth potential for Kinetiq from
the transaction, “We are pleased for iQ Media to embark on a new chapter
as Kinetiq. The combination of iQ Media and Teletrax will yield
significant value as the world’s largest unified TV intelligence
network.”

About Kinetiq
Kinetiq is taking a bold new approach to TV
data and analytics. Through the union of iQ Media and 4C’s Teletrax,
Kinetiq’s intelligent monitoring, measurement and signaling solutions
offer the most comprehensive view of TV performance across global,
national and local markets. Kinetiq delivers valuable insights on
audiences and engagement across all paid, earned and sponsorship
investments. Brands, agencies, broadcasters and ISVs like Mercedes-Benz,
Fox Broadcasting Company, and Google use Kinetiq to better understand
their true ROI on TV, locally and globally. Headquarters located in
Philadelphia and Eindhoven, Netherlands. Visit www.kinetiq.tv
for more information.

About Progress Partners
Progress Partners is a Boston and
New York-based M&A advisory firm working with emerging technology
companies within media, marketing, advertising sectors, serving SMB
through Enterprise. Progress Partners works with buyers and sellers of
high growth companies to complete M&A transactions, raise debt or equity
capital, as well as, develop and implement strategic growth plans. The
firm's high standards of excellence, deep industry experience, extensive
network, and entrepreneurial background give Progress Partners the
ability to build and realize superior value for its clients. Securities
offered by Applied Capital, LLC, member of FINRA and SIPC. Visit www.progresspartners.com
for more information.

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