FinLife Partners Steps Out of United Capital’s Shadow, Surpassing $25B Milestone

Three years after its creation, FinLife Partners, a division of United
Capital Financial Advisers LLC (“United Capital”), the country’s
first and largest financial
life management firm, has grown over $25 billion in assets among
partner RIAs*. The white-label wealth management platform’s access to
assets have eclipsed United Capital’s approximate $23.4 billion in
managed assets. This milestone comes only six months after FinLife
Partners reached
$10 billion in access to assets, its growth trajectory showing
United Capital’s entrepreneurial agility as a fintech provider as well
as the financial life management leader.

“From the outset, organic growth and strategic acquisitions have driven
the success of United Capital. And now FinLife CX has proven to be a
third pillar of growth for us as we diversify as a fintech company,”
said Joe
Duran, founder and CEO of United Capital.

The 2018 release of FinLife CX catalyzed a surge of adoption and
interest from RIAs, said Clive
Cholerton, head of FinLife Partnership Development. “FinLife CX’s
compatibility with all CRMs was a game-changer for us. Firms can
integrate our tools into their business without having to change a
crucial component of their tech stack. More RIAs of all sizes are
discovering how easy it is to use our technology to serve their clients.”

FinLife Partners continues to invest in talent to lead the platform
through the momentum it has earned as a solution for an underserved RIA
industry demanding its financial life management tools. FinLife Partners
recently hired Steven
Reder, former COO of Lenox Wealth Management and one of FinLife
Partners earliest clients, to build out a dedicated team focused on the
growth and success of partner firms using the FinLife platform. “I’m
excited for the opportunity to use my experience from Lenox to create a
team of advocates for all of our FinLife Partners. Their success is our
success,” Reder said.

A total of 46 independent RIAs have partnered to use FinLife
CX, gaining access to United Capital’s groundbreaking financial life
management technology and robust
investment management resources to offer a modern and indispensable
client experience while retaining their brand autonomy. Nine new RIAs
have become FinLife Partners in 2019 to date, including Vestia
Advisors in Fort Wayne, Indiana, adding $3.04 billion in assets
under contract*.

“Vestia is honored to partner with FinLife as the new powerhouse engine
driving our client experience to a whole new level. We dreamed about a
solution like this for nearly a decade and realized there was no
possible way we could build a comparable platform on our own,” said
Tommy Martin, Partner & CEO of Vestia. “FinLife is the only solution
we’ve seen that takes the rigorous academic insights learned from
behavioral economics and applies them to help real world clients live
more intentionally every single day. Through the world class training
and platform our team receives from FinLife, we now have a far more
repeatable solution to enhance our mission of helping clients achieve
wealth without regret.”

“It is incredible to see FinLife Partners come so far after just three
years,” said Chief Platform Officer Mike
Capelle. “Its success speaks to the vision of our leadership, who
foresaw the demand in the RIA space for a solution to help firms charge
on the value of advice and adapt to the rapidly-changing expectations of
their clients. We led the way in developing a robust mobile app for
FinLife CX incorporating video and SMS messaging and systematic, monthly
planning updates. We’re investing millions of dollars per year in
FinLife technology and integrations. We’re excited for continued growth
and what the future holds for FinLife CX.”

To learn more about how FinLife Partners can help your firm’s clients
live richly, click
here. To attend the next live FinLife CX demo click
here.

About United Capital Financial Partners

United Capital Financial Partners, Inc., the parent company of United
Capital Financial Advisers, LLC (“United Capital”) and its consulting
affiliate, is an independent financial life management firm, ranked #2
in the Barron’s
2018 list of Top 40 Independent Financial Advisors. United Capital
is a registered investment adviser (RIA) offering clients objective
advice and an open architecture platform that enables a wide array of
investment management solutions tailored specifically to client needs.
Today, United Capital has approximately $23.4 billion in assets under
management and 95 offices nationwide. For more information, please visit www.unitedcp.com.

*FinLife Partners assets under contract (AUC) is defined as the
amount of assets advisers who use the FinLife platform have under
contract with their own clients to which United Capital’s investment
management services have been made available. Thus, the AUC
includes assets of prospective adviser clients where United Capital has
signed contracts with the adviser but for which it has not yet provided
investment management services to the adviser’s clients.

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