Global Anti-Counterfeit Packaging Market by Technology, End-user and Region - Forecast to 2024 - ResearchAndMarkets.com

The "Global
Anti-Counterfeit Packaging Market - Segmented by Technology, End User,
and Region - Growth, Trends, and Forecast (2019-2024)" report
has been added to ResearchAndMarkets.com's offering.

The Anti-Counterfeit Packaging Market was valued at USD 121.98 billion
in 2017, and is expected to reach a market value of USD 264.09 billion
by 2023, registering a CAGR of 13.74% during the forecast period
(2018-2023).

The report discusses various technological aspects of this market, such
as holograms and RFID. Regions considered for the scope of this report
are North America, Europe, and others. The study also emphasizes the
impact of government regulations and enforcements to curb counterfeiting
on the demand.

Anti-counterfeiting packaging is incorporated to prevent imitation, and
confirms the safety of the goods. These measurements are taken by
companies to help them minimize losses due to counterfeiting, in-terms
of revenue and loyalty. The counterfeiting industry is flourishing, and
it is not just the consumer goods market that is affected. There has
been an increase in the counterfeit prescription drugs, car parts, and
technologies, such as cell phone batteries, flooding the market, in the
recent years.

Despite government enforcements and policies, counterfeiting of products
is still continuing. According to estimates from OECD, the cross-border
counterfeit market accounted for just under USD 1 trillion in 2016.
Thus, the demand for anti-counterfeit packaging market is expected to be
driven by the enactment of stringent laws to eliminate the production of
spurious products.

Increasing Focus of Companies on Brand Protection

One of the most evident aspects of enterprise brand protection is the
relentless battle against the counterfeiters. The proliferation of
counterfeiting demands brand owners and packaging/printing partners to,
together, create a multi-layered protection plan, to ensure that the
packaging and labels protect their brands and deter those trying to
profit at their expense.

Products related to food, pharmaceutical, and other retail products are
experiencing loss due to counterfeiting, in terms of revenue and
intangible assets. Moreover, a change in the brand recall packaging
method can create difficulties in identifying the original product, and
it can help counterfeiters to create more fake products. Thus, the
increasing efforts by manufacturers to drive down the losses incurred
due to counterfeit products is expected to drive the anti-counterfeit
packaging market.

Increasing Demand from the Pharmaceutical Sector to Drive the
Anti Counterfeit Packaging Market

Regulations are stringent, and quality is crucial within the
pharmaceutical sector. The legislation is constantly evolving as
breakthroughs in research are made, and new technology becomes
available. Moreover, packaging has to reflect, support, and communicate
these changes. Driven by concerns regarding negative effects of spurious
drugs, anti-counterfeit packaging for pharmaceutical products is
expected to emerge as one of the fastest growing segment.

Moreover, the lack of awareness for authentical pharmaceutical products
among the consumers further boosts the counterfeiting process. This
further is expected to drive the demand for anti-counterfeiting
solutions. Additionally, the online trade of drugs and black market
sales further poses a significant barrier against combating
counterfeiting. Also, national borders do not limit the circulation of
fake and harmful products.

Increasing Demand from Asia-Pacific to Drive the Anti
Counterfeit Packaging Market

Asia-Pacific is considered as a hub for the manufacturing of counterfeit
products. According to INTA, the global trend in counterfeiting and
piracy is forecast to increase during 2018-2022, with China at the heart
of the production of fake goods, from clothes to electronics, risky
counterfeit medicines, and cosmetics. Moreover, the UNODC and the World
Customs Organization estimate 75% of counterfeit products seized
globally in 2010 were manufactured in East Asia, majorly in China.

The region is expected to witness the fastest growth rate due to the
evolving pharmaceuticals, healthcare, and food & beverage industries,
which are likely to promote the demand for anti-counterfeit packaging
solutions. Also, increasing government regulations emphasizing more on
eliminating counterfeit products in countries, such as China, is
expected to drive the market.

Major Players

• Alien Technology LLC.
• AlpVision
• Avery Dennison Corp.
• Angstrom Technologies Inc.
• CCL Industries Inc.
• Sicpa Holding S.A.
• 3M
• DuPont
• Advanced Track & Trace
• TruTag Technologies Inc.
• Spectra Systems Corporation
• Datamax-O'neil
• Atlantic Zeiser GmbH
• Nosco Inc.

Key Topics Covered

1. Introduction

1.1 Key Deliverables of the Study

1.2 Study Assumptions

1.3 Market Definition

1.4 Key Findings of the Study

2. Research Approach and Methodology

3. Executive Summary

4. Anti Counterfeit Packaging Market Dynamics

4.1 Market Overview

4.2 Factors Driving the Anti Counterfeit Packaging Market

4.2.1 Increasing Focus of Companies on Brand Protection

4.2.2 Government Regulations and Enforcements to Curb Counterfeiting

4.3 Factors Restraining the Anti Counterfeit Packaging Market

4.3.1 High Set-up Costs

4.4 Industry Attractiveness - Porter's Five Industry Forces Analysis

4.5 Industry Value Chain Analysis

5. Global Anti Counterfeit Packaging Market - Segmentation

5.1 Anti Counterfeit Packaging Market By Technology

5.1.1 RFID

5.1.2 Coding and Prinitng

5.1.3 Hologram

5.1.4 Others

5.2 Anti Counterfeit Packaging Market By End User

5.2.1 Food & Beverage

5.2.2 Pharmaceutical

5.2.3 Cosmetics

5.2.4 Consumer Electronics

5.2.5 Clothing and Apparel

5.2.6 Others

5.3 Anti Counterfeit Packaging Market By Region

5.3.1 North America

5.3.2 Europe

5.3.3 Asia-Pacific

5.3.4 Latin America

5.3.5 Middle East & Africa

6. Anti Counterfeit Packaging Market Competitive Intelligence -
Company Profiles

6.1 Alien Technology LLC

6.2 AlpVision

6.3 Avery Dennison Corp.

6.4 Angstrom Technologies Inc.

6.5 CCL Industries Inc.

6.6 Sicpa Holding S.A.

6.7 3M

6.8 DuPont

6.9 Advanced Track & Trace

6.10 TruTag Technologies Inc.

6.11 Spectra Systems Corporation

6.12 Datamax-O'neil

6.13 Atlantic Zeiser GmbH

6.14 Nosco Inc.

List is Not Exhaustive

7. Anti Counterfeit Packaging Market Investment Analysis

8. Outlook of the Anti Counterfeit Packaging Market

For more information about this report visit https://www.researchandmarkets.com/research/nplkrn/global?w=4

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