Bojangles’® Names Jackie Woodward Chief Marketing Officer

Bojangles’, Inc. today announced that brand strategist and marketing
veteran Jackie Woodward has joined the company as its new Chief
Marketing Officer, reporting directly to Jose Armario, Chief Executive
Officer. Woodward will work alongside the brand’s respected long-time
marketing chief Randy Poindexter over the next several months to ensure
a seamless transition. The company recently announced Poindexter’s
retirement after 28 years as the iconic brand’s top marketing executive.

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Jackie Woodward joins the Bojangles' team as its new Chief Marketing Officer. Woodward has more than 30 years of marketing experience with national and global brands. (Photo: Bojangles’)

Woodward comes to Bojangles’ with more than 30 years of marketing
experience in domestic and global markets. In addition to recently
serving as Global Chief Marketing Officer for North Carolina-based
Krispy Kreme Doughnut Corporation, she also served as Vice President of
Global Media for General Mills, Inc. and Vice President of Marketing
Services for MillerCoors, LLC. She spent 17 years with McDonald’s
Corporation, serving the last five as Corporate Vice President of Global
Marketing. Woodward is known for her transformational leadership and has
a history of cultivating and building dynamic marketing teams.

“While replacing a marketing professional of Randy Poindexter’s caliber
was a challenging task, we believe Jackie is the right growth-oriented
marketer to lead the Bojangles’ marketing team going forward,” said
Armario, who joined the company earlier this year. “The Bojangles’ brand
is recognized for its pioneering, innovative, engaging and memorable
marketing campaigns, and we plan to continue our unique approach to
reaching consumers with Jackie at the helm. We are thrilled to have her
join the Bojangles’ family.”

Poindexter added, “I am certain that Jackie is the right person to step
in as Chief Marketing Officer at this time. She is a talented marketing
leader with a unique understanding of iconic Southern brands. We are
lucky to have her coming on board as we move into the next exciting
phase of our growth.”

As CMO with sweet-treat restaurant brand Krispy Kreme, Woodward
collaborated with franchisees domestically and internationally to define
a global brand strategy.

“I am incredibly excited to be the next marketing chief at such an
iconic brand,” Woodward said. “The Bojangles’ brand has an amazing fan
following across all marketing touch points, and it is an honor to join
the successful marketing team Randy has assembled. I appreciate the
opportunity to be part of the extraordinary things happening at this
company and look forward to working with our franchise partners to share
the Bojangles’ experience with more and more new guests across the
country.”

As Marketing Chief for the popular, fast-growing restaurant operator and
franchisor, Woodward will be responsible for all aspects of brand
growth. She will officially take on her new duties on April 8.

About Bojangles’, Inc.

Bojangles’, Inc. is a highly differentiated and growing restaurant
operator and franchisor dedicated to serving customers high-quality,
craveable food made from our Southern recipes, including breakfast
served All Day, Every Day. Founded in 1977 in Charlotte, N.C.,
Bojangles’® serves menu items such as made-from-scratch biscuit
breakfast sandwiches, delicious hand-breaded bone-in chicken, flavorful
fixin’s (sides) and Legendary Iced Tea®. For more information, visit www.bojangles.com
or follow Bojangles’ on Facebook, Instagram and Twitter.

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