Lionel Messi: move to the US is a creative deal which follows in the bootsteps of David Beckham

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This could turn out to be a massive turning point for the sport in the US.

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The ConversationThe Conversation
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https://theconversation.com/lionel-messi-move-to-the-us-is-a-creative-deal-which-follows-in-the-bootsteps-of-david-beckham-207378https://theconversation.com/lionel-messi-move-to-the-us-is-a-creative-deal-which-follows-in-the-bootsteps-of-david-beckham-207378
Retrieved on: 
Thursday, June 22, 2023
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Tags: 
Spend, MLS, Manchester United F.C., Partnership, Real Madrid CF, Apple TV, Major League Soccer, LA Galaxy, Season, Research, Goal, Chicago, Investment, Time, United States Soccer Federation, Ownership, Inter Miami CF, Sport, Video game, Film industry, Lionel Messi, Adidas, Apple
Geotags: 
CANADA, ARGENTINA, SAUDI ARABIA, US, MEXICO, UK
Summary
Key Points: 
  • This could turn out to be a massive turning point for the sport in the US.
  • For their part, MLS are likely to offer Messi shares in Inter Miami, which is part-owned by former Manchester United player David Beckham.
  • And it was arguably Beckham who paved the way for the kind of creative deal Messi looks set to enjoy.
  • Research also reveals that once fans had seen Beckham play for LA Galaxy, the sense of novelty decreased over time.
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