Herbal Essences and TerraCycle Create the Brand’s First-Ever Beach Plastic Bottle

Each year, upwards of 8 million tons of plastic waste end up in rivers,
lakes and oceans, harming the plant and wildlife that make up these
naturally diverse environments. To celebrate World Water Day, Herbal
Essences has teamed up with an innovative waste management company,
TerraCycle, to create recyclable shampoo and conditioner bottles made of
25% beach plastic. This partnership is just one step in helping
TerraCycle advance their mission to eliminate the idea of waste and
bring awareness to the plastic pollution in our waterways.

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“Plastic floating in our oceans and rivers has been a recent topic for
discussion and unless people work to find solutions, it stays just
that—a discussion,” says Tom Szaky, TerraCycle CEO. “By incorporating
beach plastic into their bottles, Herbal Essences is showing that they
are committed to doing something and leading by example. I look forward
to our continued work together to raise awareness and make a bigger
difference.”

Herbal Essences believes in the positive power of nature and the
important role biodiversity plays in keeping our planet in balance. By
partnering with innovators like TerraCycle, Herbal Essences will help
make a difference in driving awareness of ocean plastic and positively
impact the brand’s footprint. By joining forces, both companies can
drive more awareness and encourage more consumers to make better choices
when the products they use reach their end of use cycle.

“Businesses can play an important role in driving and inspiring change
in the world,” says Ilaria Resta, North America General Manager of P&G
Hair Care. “My team and I are very passionate about driving responsible
consumption. Actions like incorporating ocean plastic into our bottles
is just one way we are bringing innovative solutions that have a reduced
impact on the environment. This is a step towards our long-term vision
of using 100% renewable and recycled materials in our products and
packaging.”

Three of the Herbal Essences bio:renew Collections – White Grapefruit &
Mosa Mint, Argan Oil and Coconut Milk – will be available in these
innovative, limited-edition Beach Plastic bottles from March to June
2019.

Herbal Essences is continuing to partner with TerraCycle beyond this
limited-edition Beach Plastic bottle in a nationwide take-back program
to ensure every Herbal Essences bottle can be recycled and not end up in
the ocean. The take-back program will begin in time for World Ocean Day
on June 8, 2019. Both Herbal Essences and parent company P&G are proud
sponsors of The Ocean Project to grow engagement and action to protect
our shared oceans.

Learn more about this innovative beach plastic bottle and our incredible
partners that made this possible: https://youtu.be/UcQLFxUvr54.

About Herbal Essences

Herbal Essences believes in real botanicals, intoxicating fragrances and
indulgent experiences that unleash the positive power of nature. Our
bio:renew formulas are botanist approved, with real botanicals endorsed
by the Royal Botanic Gardens, Kew. And Herbal hair? Herbal hair is hair
that is healthy and free - just like those that choose it. Herbal
Essences is PETA cruelty-free and fascinated by our planet’s
biodiversity.

To learn more about Herbal Essences visit www.herbalessences.com,
or follow us on Facebook: facebook.com/HerbalEssences,
Twitter: twitter.com/HerbalEssences
and Instagram: @herbalessences.

About Procter & Gamble

P&G serves consumers around the world with one of the strongest
portfolios of trusted, quality, leadership brands, including Always®,
Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®,
Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®,
Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G
community includes operations in approximately 70 countries worldwide.
Please visit http://www.pg.com
for the latest news and information about P&G and its brands.

About TerraCycle

TerraCycle is an innovative waste management company with a mission to
eliminate the idea of waste®. Operating nationally across 21 countries,
TerraCycle partners with leading consumer product companies, retailers,
cities, and facilities to recycle products and packages, from dirty
diapers to cigarette butts, that would otherwise end up being landfilled
or incinerated. In addition, TerraCycle works with leading consumer
product companies to integrate hard to recycle waste streams, such as
ocean plastic, into their products and packaging. TerraCycle has won
over 200 awards for sustainability and has donated over $44 million to
schools and charities since its founding 15 years ago. To learn more
about TerraCycle or get involved in its recycling programs, please visit www.terracycle.com.

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