2023 KIA SPORTAGE WINS WARDS 10 BEST INTERIORS & UX AWARD

• Expert editors selected the 2023 Sportage for its clean and modern interior design
• Available panoramic display earned high marks for its upscale presentation and intuitive features

IRVINE, Calif., May 11, 2023 /PRNewswire/ -- The 2023 Kia Sportage was named a winner of a Wards 10 Best Interiors & UX award. Completely redesigned for the 2023 model year, the Sportage earned high marks for its comfortable and upscale interior, along with its easy-to-use controls and center display.

"We are honored the editors at Wards have recognized the attention to detail we put into elevating the experience inside the Sportage's cabin," said Steven Center, COO & EVP, Kia America. "Our designers worked hard to transform the interior into a pleasant space and we're proud this concept is resonating with Wards' experts."

To determine the winners, the team at Wards evaluated new or heavily redesigned vehicle interiors and user-experience technology.  Scoring is based on a variety of metrics including design and aesthetics, comfort, materials, fit-and-finish, connectivity and infotainment, displays and controls, advanced driver assist systems and value.

"Wards judges are always on the lookout for great interiors and a great user experience in vehicles that are reasonably priced, and with the Sportage Hybrid we couldn't ask for more," says Wards Editor and Wards 10 Best Interiors & UX Judge Christie Schweinsberg. "Our test vehicle, roughly $38,000, had an incredible array of features we loved, including soft-touch surfaces galore, an eye-catching red-and-black color scheme, fast phone pairing, two curved, 12.3-in. display screens – across which plays a dazzling welcome animation – as well as multi-function climate and audio controls and generous cargo room."

Exuding the brand's new "Opposites United" design philosophy, the 2023 Sportage's interior was inspired by high-end outdoor products, furniture and modern architecture, designed with upscale and thoughtful features including an available dual panoramic curved display that integrates the instrument cluster and center display¹. As part of the refresh, the 2023 Sportage also boasts a modernized exterior design, larger dimensions, a more powerful 2.5-liter I-4 engine paired with a new 8 speed automatic transmission, plus a newly added X-Line trim.

Kia America – about us

Headquartered in Irvine, California, Kia America continues to top automotive quality surveys and is recognized as one of the 100 Best Global Brands. Kia serves as the "Official Automotive Partner" of the NBA and offers a range of gasoline, hybrid, plug-in hybrid and electrified vehicles sold through a network of over 750 dealers in the U.S., including several cars and SUVs proudly assembled in America*.

For media information, including photography, visit www.kiamedia.com. To receive custom email notifications for press releases the moment they are published, subscribe at www.kiamedia.com/us/en/newsalert.

* The K5, Sportage, Sorento, and Telluride (excludes HEV and PHEV models) are assembled in the United States from U.S. and globally sourced parts.

¹ Distracted driving can result in the loss of vehicle control. When operating a vehicle, never use a vehicle system that takes your focus away from safe vehicle operation.

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SOURCE Kia America