Eros Now Announces Integration Deal with Virgin Media in the UK
Eros Now, the cutting-edge digital over-the-top (OTT) South Asian entertainment platform owned by Eros International Plc (NYSE:EROS) (Eros), a Global Indian Entertainment Company, today announced an integration deal with the worlds largest international TV and broadband company, Virgin Media.
Eros Now, the cutting-edge digital over-the-top (OTT) South Asian
entertainment platform owned by Eros International Plc (NYSE:EROS)
(“Eros”), a Global Indian Entertainment Company, today announced an
integration deal with the world’s largest international TV and broadband
company, Virgin Media. The integration deal will provide Virgin TV
customers in the United Kingdom direct access to Eros Now’s massive
library of 12,000 films, original web-series, music and short-format
content through Eros Now Quickie. The premium Indian OTT app will be
available on Virgin TV connected boxes as part of its ‘Desi Pack’ with
effect from February 28, 2019.
Expatriates globally are avid viewers of Indian cinema and the UK in
particular is one of the most significant markets for the Indian
entertainment industry. This integration deal helps Eros Now to expand
its consumer base in the UK. Virgin TV, part of Liberty Global plc,
allows its customers to stream thousands of hours of on-demand
programming, box sets, movies, apps at home through set-top box and
on-the-go with tablets and smartphones.
Virgin Media is part of Liberty Global, the world’s largest
international TV and broadband company. Liberty Global connects 21
million customers through operations in 10 countries across Europe
subscribing to 45 million TV, broadband internet and telephony services.
It also serves 6 million mobile subscribers and offers WiFi service
through 12 million access points across its footprint.
Commenting on the integration deal, Rishika Lulla Singh, CEO - Eros
Digital, said, “With increasing consumption of cross border
content and popularity of Indian films, we are excited to announce our
collaboration with Virgin Media. Eros Now is the largest South Asian
Video Service with close to 16M paid subscribers world over and the
United Kingdom is one of our primary international markets. We are happy
to cater to this growing community with best of Indian content and
remain focused on expanding our global presence by exploring
opportunities to connect with local audiences.”
David Bouchier, Chief Digital Entertainment Officer at Virgin Media,
said, “We designed our V6 TV box to work seamlessly with
on demand apps such as Netflix and to maximise the power of our fibre
network for instantaneous access to the limitless programming available
on demand. The addition of the Desi apps further strengthens our lead in
the on demand viewing experience.”
About Eros International Plc
Eros International Plc (NYSE: EROS), a Global Indian Entertainment
company that acquires, co-produces and distributes Indian films across
all available formats such as cinema, television and digital new media.
Eros International Plc became the first Indian media company to list on
the New York Stock Exchange. Eros International has experience of over
three decades in establishing a global platform for Indian cinema. The
Company has an extensive and growing movie library comprising of over
3,000 films, which include Hindi, Tamil, and other regional language
films for home entertainment distribution. The Company also owns the
rapidly growing OTT platform Eros Now. For further information, please
visit: www.erosplc.com.
About Eros Now
Eros Now is Eros International Plc’s On-Demand South Asian Entertainment
Video Service accessible worldwide to viewers across internet enabled
devices including mobile, web and TV. With 12,000+ Movie titles, Music
Videos, Television Programming and others Eros Now caters to 142 million
registered users and 15.9 million paying subscribers worldwide with the
promise of endless entertainment Product features, such as video in HD,
multi-language subtitles, movie downloads, and high-quality original
drama series differentiate the Eros Now entertainment offering. To see,
watch now: www.erosnow.com.
About Virgin Media
Virgin Media offers four multi award-winning services across the UK and
Ireland: broadband, TV, mobile phone and landline. Our dedicated,
ultrafast network delivers the fastest widely-available broadband speeds
to homes and businesses and we’re expanding this through our Project
Lightning programme, which could extend our network to up to 17 million
premises. Our interactive Virgin TV service brings live TV, thousands of
hours of on-demand programming and the best apps and games to customers
through a set-top box, as well as on-the-go through tablets and
smartphones. Virgin Mobile launched the world’s first virtual mobile
network and offers fantastic value and innovative services with 4G
connectivity. We are also one of the largest fixed-line home phone
providers in the UK and Ireland. Through Virgin Media Business we
support entrepreneurs, businesses and the public sector, delivering the
fastest widely available broadband speeds and tailor-made services.
Virgin Media is part of Liberty Global, the world’s largest
international TV and broadband company. Liberty Global connects 21
million customers through operations in 10 countries across Europe
subscribing to 45 million TV, broadband internet and telephony services.
It also serves 6 million mobile subscribers and offers WiFi service
through 12 million access points across its footprint.
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