The Orchard Partners with Audible Magic to Address Industry-wide Problem of Verifying Music Rights Ownership

Audible Magic announced two new services, Rights Audit™, and Rights Rx™
to address the industry-wide problem of distribution conflicts between
rights owners and their respective music catalogs. As the world’s
leading music and video distribution company, The Orchard has long
recognized Audible Magic’s value and trusts them to strengthen their
well-versed rights management procedures.

The process for music distributors to verify rights ownership across
more than 200 territories before new music is added to a catalog is
complex and extremely challenging. Both Audible Magic’s services
dramatically simplify the determination of a conflict. The service will
identify a whole track or clips from that track that have been
registered by other rights holders in any territory. A conflict exists
if a match is found both with the audio of the underlying sound
recording and more than one rights owner has registered that content in
the same territory.

Audible Magic’s, industry-leading, Emmy award-winning, Content ID
technology performs a deep analysis that reveals conflicts often in
small clips of music audio. Audible Magic’s catalog contains rights
ownership information on over 25 million music tracks.

Both services are monthly subscriptions and can easily fit with a
company’s content management system and existing workflows. Rights Rx™
is an entry level lower cost version of Rights Audit™.

“We are excited to offer these two services to begin to address a
significant industry-wide problem, in an easy and cost-effective way,”
said Vance Ikezoye, President and CEO at Audible Magic.

“Audible Magic’s tools provide a huge service to us. Rights
management is an essential part of the business and it is important to
make sure artists and labels are getting the revenue they deserve,” said
Tucker McCrady, EVP & General Counsel at The Orchard.

About Audible Magic

Founded in 1999, Audible Magic is an Emmy award-winning, trusted
software, and services company enabling the efficient and accurate
management of copyright compliance and licensing in the music and
entertainment industries. Audible Magic’s robust, scalable solutions
enable digital service providers such as Facebook, Vimeo and DailyMotion
hosting user-generated content to proactively and in real time to
identify and comply to often complex right’s holder requirements. As an
independent third-party vendor with 20 years of expertise in copyright
compliance, Audible Magic is meeting the needs of the rapidly growing
user-generated content hosting and streaming entities. For more about
Audible Magic visit www.audiblemagic.com.

About The Orchard

The Orchard is a leading music distribution company operating in over 40
markets worldwide. With a comprehensive artist & label services offering
including full-service marketing, sync licensing, comprehensive video
services, transparent data analysis, advertising, rights management,
digital and physical distribution and more, The Orchard empowers
creators and businesses to grow and adapt in the dynamic global
industry. For further information, visit www.theorchard.com.

View source version on businesswire.com: https://www.businesswire.com/news/home/20190226005453/en/