Tastemade Continues to Expand Its Linear OTT Footprint With Amagi
Amagi's award-winning playout solutions and experience with digital first networks were key ingredients it gave us the technical superiority, flexibility, and scalability to expand our TV footprint".
BANGALORE, India, Feb. 12, 2019 /PRNewswire/ -- Amagi, a global leader in cloud-based technology for TV and OTT broadcasters, today announced that Tastemade, a Santa Monica-based global media company with a mission to inspire the taste of a generation, has added its latest distribution partner for its linear channel and VOD content offering – now on Comcast, YouTube TV, Philo TV, Sony's PlayStation Vue, and T-Mobile, all powered by Amagi.
"We have grown our TV audience rapidly across several distributors in less than a year. Having a single technology solution that has allowed us to scale in this way played a key role in this success, setting the foundation for further expansion domestically and internationally," said Jeremy Strauss, Head of Business Development at Tastemade." Amagi's award-winning playout solutions and experience with digital first networks were key ingredients – it gave us the technical superiority, flexibility, and scalability to expand our TV footprint".
For Tastemade, Amagi deployed CLOUDPORT – a true cloud playout platform built on Amazon Web Services (AWS) public cloud infrastructure, supporting both linear OTT and VOD content delivery to multiple platforms. It packed in advanced features such as automation, dynamic graphics, and remote monitoring to create a broadcast-grade TV experience for viewers. The entire workflow was configured and managed using CLOUDPORT's simple web-based interface which improved overall broadcast efficiencies, reducing transition and training time for Tastemade.
"Tastemade, in a short period of time, has built a very attractive and loyal audience," said Deepakjit Singh, CEO, Amagi. "We are delighted that they have chosen Amagi cloud solutions to create engaging viewer experiences and enhance their content availability across platforms. Our expertise in linear OTT and VOD delivery puts us in a very unique category of technology suppliers who can provide a holistic solution," added Deepakjit Singh.
Amagi has deployments in 40+ countries and delivers more than 160 channels to audiences worldwide. In addition to Tastemade, Amagi clients include industry heavyweights such as Turner Broadcasting, Viceland, Discovery, Viacom18, Quest TV, Zee TV, and digital networks - Cinedigm, CuriosityStream, TYT Network, Shout! Factory TV and more.
For more information about Amagi and its cloud-based broadcast solutions, visit www.amagi.com.
About Amagi (https://www.amagi.com/)
Amagi is the world's leading cloud-managed broadcast services and targeted advertising solutions company. Amagi brings simplicity, advanced automation, and transparency to the entire broadcast operation, be it for traditional TV or next-gen multiscreen platforms. Amagi has deployments in over 40 countries, enabling TV networks to launch, operate, and monetize channels anywhere in the world. Amagi also provides targeted advertising solutions to 3,000+ brands, shaping the future of TV advertising. Amagi has offices in New York, Los Angeles, London, Singapore, New Delhi, Mumbai, and an innovation center in Bangalore.
About Tastemade (https://www.tastemade.com/)
Tastemade is a modern media brand inspiring the taste of a generation through entertainment, commerce and experiences. The company creates award-winning video programming in Food, Home and Travel, which appears on all major digital, mobile, streaming OTT and linear TV platforms. The company reaches a global audience of over 250 million monthly active viewers, streaming 2.5 billion views, and has built an engaged, passionate, global community. Tastemade has won a host of awards for its innovative video programming, including two James Beard Awards. Based in Santa Monica, CA, Tastemade is funded by Redpoint Ventures, Raine Ventures, Comcast Ventures, Liberty Media, Scripps Networks Interactive, Goldman Sachs, Amazon, and Cool Japan Fund. For more information, visit Tastemade at: www.tastemade.com
Amagi Contact:
Sanjay Kirimanjeshwar
Head of Global Marketing
Email: [email protected]
