We Have the Technology! TD Ameritrade Institutional Delivers Tools and Capabilities to Make RIAs Better, Stronger, Faster

TD Ameritrade Institutional¹ is putting technology front and
center at its 23^rd annual National
LINC conference, where nearly 3,000 registered investment advisors
(RIAs) and industry professionals have gathered in San Diego for three
days of learning, inspiration, networking and collaboration.

TD Ameritrade Institutional today announced new tools, new services and
new capabilities that can help RIAs improve the client experience and
their business performance, including:

• New Veo One^® enhancements and integrations
• More Analytics & Insights tools
• iRebal^® on Veo adds options
  capabilities
• An all-new AdvisorClient portal
• Amazon Alexa skills for RIAs and investors
• AI-powered Virtual Agent

These new offerings continue a long tradition of innovation at TD
Ameritrade Institutional, which invests in solutions that can help RIAs
satisfy the rising “techspectations” of clients and overcome the
demographic and technology hurdles facing the industry.

“No trading algorithm or investment app can replace the human
connection, yet RIAs must embrace technology that enables them to grow
and thrive for years to come,” said Tom Nally, president of TD
Ameritrade Institutional. “Advanced tools can help advisors deepen
relationships, expand their capacity to serve more investors, and build
businesses that can weather the challenges that lie ahead.”

Future-forward advisors can share information quicker and more easily
across multiple channels, including smart devices powered by artificial
intelligence (AI). Machine-learning fueled by big data will allow
advisors to analyze customer insights and deliver a more personalized
and compelling experience. Behind the scenes, automation is already
handling a growing list of routine tasks, freeing humans to focus on
clients and creating new efficiencies.

“Superior technology is a must-have for advisors looking to compete and
win over the long haul. ‘Good enough’ is no longer good enough,” Nally
said. “Consumers today demand broad access to products and services from
their providers -- and they want it to be fast, easy, personalized and
accessible across multiple channels. That’s a tall order, but for RIAs
looking to take on the future, we’re leading the charge.”

This year, TD Ameritrade Institutional introduced Innovation Alley to
National LINC, a place where advisors can explore advanced technologies
such as interactive holograms, virtual reality and augmented reality
headsets, even a friendly robot named Pepper -- futuristic ideas that
could be everyday business in short order. And in another high-tech
highlight, three finalists of TD Ameritrade Institutional’s inaugural Innovation
Quest competition, chosen from among 135 submissions, are presenting
their proposals to move the RIA business forward.

Advisors can also attend a fintech conference within a conference by
visiting Veo Village, where more than 80 innovators display the latest
advisor tools. This close community of collaborators has played a key
role helping TD Ameritrade deliver advanced technology and gives RIAs a
competitive edge.

“Together, we’re harnessing technology to help advisors run smoother and
faster, while also making it easier for investors to do business with
RIAs,” Nally said. “Advanced, integrated technology can help RIAs know
their clients better, personalize experiences and create those ‘Wow!’
moments that will grow their business.”

Veo One

Anchoring TD Ameritrade Institutional’s integrated tech ecosystem is Veo
One, the industry’s first single-sign-on advisor desktop. By
accessing all their technology in one place, RIAs can move seamlessly
among applications, saving time while getting the information they need
through a more personalized experience. Today, nearly 15,000 individuals
from almost 6,000 RIAs are enjoying the benefits of Veo One.

And just as Veo Open Access amassed more than 150 integrations over the
past eight years, the Veo One ecosystem continues to grow. Today, Veo
One is integrated with 28 third-party technology providers:

• AdvicePay
• AdvisorEngine
• AdvisoryWorld
• Advyzon
• Albridge
• Blueleaf
• Docusign
• eMoney
• Envestnet | Finance Logix
• Envestnet | Tamarac
• Grendel
• iRebal
• iRetire (Blackrock)
• Junxure
• LaserApp
• Laserfiche
• MoneyGuidePro
• Morningstar
• Orion Advisor Services
• Panoramix
• Redtail
• Right Capital
• Riskalyze
• SS&C Advent - Black Diamond
• Salesforce
• Thinkpipes
• Wealthbox
• YCharts

Veo One also continues to add new capabilities that can drive greater
productivity for RIA firms. Recently, eight
technology firms and several advisory firms integrated with Veo One
to streamline new account opening, offering more ways to send account
data directly to TD Ameritrade Institutional for faster processing.

Veo One Analytics & Insights

Through Veo One, TD Ameritrade Institutional continued to build out a
suite of data analytics tools that give advisors better insights into
their business so firms can be more successful. The FA Insight
Benchmarking Tool, launched last year, lets advisors compare their
performance against peers and identify areas for improvement. The latest
addition: the Veo One Analytics & Insights Dashboard.

This customizable dashboard draws from FA Insight’s data vault and other
sources to offer advisors better insights into their firm’s performance
– from client asset growth and key revenue trends to operational
efficiency -- and how they stack up against peers.

Advisors can see key metrics such as asset inflows and outflows, or
segment their clients based on assets, account types, demographics and
other factors. There’s also a net new asset goal tracker and a window on
recently opened accounts. Veo One users can click on the Analytics &
Insights tab to get started.

iRebal + Options Strategies

TD Ameritrade Institutional also continues leveraging the power of iRebal
on Veo to automate portfolio management and account rebalancing.
Last year, TD Ameritrade introduced Model
Market Center, an award winning platform that lets advisors import
investment models from third-party money managers and apply them to
client portfolios through iRebal.

Now, in another industry first, iRebal can incorporate covered call
option strategies when rebalancing portfolios. For advisors who use
covered calls, iRebal automatically determines when option positons need
to be closed out when underlying stock holdings are sold. This powerful
new feature will make it easier for RIAs to use and manage covered call
strategies in conjunction with portfolio rebalancing.

No longer must advisors track positions in a spreadsheet and execute
options trades through a separate platform. It also saves advisors time
by identifying accounts with outstanding option positions.

Alexa Skill for RIAs

One of the hottest trends in technology today is voice-enabled search
combined with machine learning. Adoption of smart speakers is expected
to be faster than for any other consumer device, including the smart
phone² as consumers grow comfortable completing tasks without
clicks and taps. Amazon alone has sold more than 100 million
Alexa-enabled devices.³

TD Ameritrade, an early mover in offering services by phone, Internet
and mobile devices, is again taking the lead by introducing two new
Institutional “skills.”

The TD Ameritrade for Advisors flash briefing will offer practice
management insights, information about upcoming events and tips on
technology, all with an eye toward helping RIAs grow their firms and
better serve clients. This skill, which will be tested by advisors and
refined over time, can help advisors get the information they need in
less than two minutes a day. Advisors are encouraged to provide feedback
by leaving comments in the Alexa app.

In addition, end-clients with a TD Ameritrade Institutional account can
ask Alexa for their balances, positions, quotes, and market updates,
offering investors a convenient, new way to stay informed and connected
to their accounts. Fewer calls for basic information will create a
better experience, and efficiencies, for RIAs. Clients can visit the
Alexa app to enable the TD Ameritrade skill, authorize account access
and set a voice PIN.

These skills join a flash briefing that TD Ameritrade rolled out to
individual investors last fall.

Digital Service Agent

And if advisors don’t want to “ask Alexa,” TD Ameritrade Institutional
is developing a new way for advisors to get the information they need,
when they need it, using advanced technology that enhances the client
experience.

Introducing Virtual Agent, a digital offering built right into
Veo One that leverages AI and machine learning to give advisors answers
on general questions related to opening new accounts at TD Ameritrade,
funding client accounts and taking distributions from an existing
account.

Advisors will continue to have access to their existing relationship
service team; the Virtual Agent adds more ways to contact TD Ameritrade
without having to pick up a phone. The agent, moreover, is backed by a
dedicated (human) service team providing live chat support during
business hours.

We’re currently testing the functionality with a small number of
advisory firms, which will share feedback that will shape the final
product to be launched later this year.

AdvisorClient.com

TD Ameritrade Institutional also delivered a new, enhanced portal site
for the clients of advisors.

The totally redesigned AdvisorClient.com gives investors the
information they need, when they need it, enhancing the client
experience while reducing the volume of low-value phone calls.
AdvisorClient prioritizes the information clients want to see and places
it front and center, including account values and contributions. There’s
also a document center that lets clients view and retrieve electronic
statements and tax information for their accounts. For clients, it’s a
faster, more secure way to manage critical account documents.

Investors today also expect account access anytime, anywhere, so to
complement the site TD Ameritrade Institutional offers mobile apps for
Android and Apple devices. Best of all, the new site has been built with
an open architecture approach that can adapt to the changing needs of
clients and advisors. RIAs over time will be able to add functionality
to AdvisorClient through third-party technology integrations. Advisors
can ask their TD Ameritrade relationship manager for information on how
to access our demonstration site.

To Learn More

To learn more about any of TD Ameritrade Institutional’s
industry-leading technology solutions, visit www.tdainstitutional.com
or call 800-934-6124.

Options are not suitable for all investors as the special risks
inherent to options trading may expose investors to potentially rapid
and substantial losses. Options trading subject to TD Ameritrade review
and approval. Please read Characteristics
and Risks of Standardized Options before investing in options.

The covered call strategy can limit the upside potential of the
underlying stock position, as the stock would likely be called away in
the event of substantial stock price increase.

Access to the Veo platform’s open access capabilities is provided as
a service to independent advisors using the brokerage, execution and
custody services of TD Ameritrade. Veo Open Access is an indication of
potential programming compatibility. It does not imply any TD
Ameritrade, Inc. recommendation of, endorsement of, warranty of, or
fitness for use of any third party’s products or services. TD Ameritrade
is not responsible for information, opinions or services provided by a
third party. Since TD Ameritrade must ensure that all vendors meet
security requirements, integration with new vendors is not immediate and
cannot be guaranteed.

FA Insight is a product of TD Ameritrade Institutional, Division of
TD Ameritrade Inc., member FINRA/SIPC. FA Insight is a trademark owned
by TD Ameritrade IP Company, Inc. Used with permission. All rights
reserved.

1. TD Ameritrade Institutional is a division of TD Ameritrade, Inc.,
member FINRA/SIPC, a brokerage subsidiary of TD Ameritrade Holding
Corporation
2. Activate Tech & Media Outlook 2018 report, October
2017, www.activate.com
3.
The Verge, interview with Amazon SVP Dave Limp, Jan. 4, 2019, https://www.theverge.com/2019/1/4/18168565/amazon-alexa-devices-how-many-sold-number-100-million-dave-limp

About TD Ameritrade Institutional
TD
Ameritrade Institutional empowers more than 7,000 independent
registered investment advisors to transform the lives of their clients.
It provides powerful technology and resources that help simplify running
a business and let advisors spend time more time doing what matters most
— serving their clients. Through meaningful innovation, steadfast
advocacy and unwavering service, TD Ameritrade Institutional supports
RIAs as they build businesses that positively impact their clients and
communities. TD Ameritrade Institutional is a division of TD Ameritrade,
Inc., member FINRA/SIPC, a brokerage subsidiary of TD Ameritrade Holding
Corporation.

About TD Ameritrade Holding Corporation
TD Ameritrade
provides investing
services and education
to more than 11 million client accounts totaling approximately $1.2
trillion in assets, and custodial
services to more than 7,000 registered investment advisors. We are a
leader in U.S. retail trading, executing an average of approximately
900,000 trades per day for our clients, more than a quarter of which
come from mobile devices. We have a proud history
of innovation, dating back to our start in 1975, and today our team
of 10,000-strong is committed to carrying it forward. Together, we are
leveraging the latest in cutting edge technologies and one-on-one client
care to transform lives, and investing, for the better. Learn more by
visiting TD Ameritrade’s newsroom
at www.amtd.com,
or read our stories at Fresh
Accounts.

Source: TD Ameritrade Holding Corporation

BI# 1082213

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