Competitive Benchmarking to Uncover Market Opportunities for a Food and Beverage Firm - New Report by Infiniti Research

A renowned market intelligence solutions provider, Infiniti Research,
has recently announced the completion of their latest competitive
benchmarking study for a food and beverage industry. The study
highlights how the client was able to benchmark their competitors,
assess opportunities in the target markets, and successfully uncover
innovative strategies for market expansion.

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Competitive benchmarking study for a food and beverage industry (Graphic: Business Wire)

Despite witnessing promising growth in the food and beverage industry,
companies face some challenges in the form of changing consumer demands
and new competition. Hence, assessing the capabilities of their own
business and comparing it to other businesses in the market becomes a
necessity for all companies. Companies consistently need to measure
their performance with the industry standards set by their competitors
or counterparts to sustain their position in the market using
competitive benchmarking analysis. Benchmarking helps companies gain an
independent perspective about how well they perform compared to other
companies. This helps companies to drill down their performance gaps and
identify areas for improvement.

With new strategies in place, organizations must continue to
monitor their competitors, collect data, and tweak their business plans
as needed. Get
in touch with our experts to know how we can help your
organization identify hidden opportunities in the market.

The business challenge: The
client is a renowned food and beverage company in the US, specializing
in the manufacture and supply of food products to over 26 countries
across the globe. The client was facing immense competition from local
players in the US. Adding to its woes was the fact that a lack of
competitive benchmarking strategies resulted in huge losses, leading to
a sharp decline in their market position. To understand how they could
improve market position in the US, the company wanted to evaluate their
own business strategies and compare it with other businesses in the
market through a competitive benchmarking study.

According to the experts at Infiniti Research, “Organizations
can gain a remarkable competitive edge if they're able to understand
their competitors as well as businesses like their own and figure out
what they're doing better than you.”

Conducting a competitive benchmarking analysis can provide you
with more insights into your competitors. Request
a free proposal and know how a competitive
benchmarking analysis can help your business.

The solution offered: The
experts at Infiniti Research benchmarked the client’s competitors based
on factors such as volume share, positioning, strengths, marketing, and
advertising initiatives. With the help of Infiniti, the client was able
to assess opportunities in the target geographies. It further helped the
client to establish baselines, define best practices, identify
improvement opportunities, and develop a standardized set of processes
and marketing metrics.

Infiniti Research’s competitive benchmarking
strategies helped the client to:

• Monitor competitors' performance and manage changes in the company
• Evaluate and prioritize improvement opportunities
• Wondering how your business can benefit from Infiniti’s competitive
  benchmarking analysis? Request
  more information from our experts!

Infiniti Research’s competitive benchmarking
strategies offered predictive insights on:

• Creating a new marketing strategy and brand image by relying on the
  key differentiators
• Revealing all hidden opportunities in the food and beverage market
• Interested in achieving high growth for your business? Request
  a free proposal to know how our competitive benchmarking
  analysis can help you with the necessary insights.

About Infiniti Research

Established in 2003, Infiniti
Research is a leading market intelligence company providing
smart solutions to address your business challenges. Infiniti Research
studies markets in more than 100 countries to help analyze competitive
activity, see beyond market disruptions, and develop intelligent
business strategies. To know more, visit: https://www.infinitiresearch.com/about-us

View source version on businesswire.com: https://www.businesswire.com/news/home/20190201005341/en/