Visa and the National Football League Extend Partnership Ahead of Super Bowl LIII
The new multi-year sponsorship deal includes new benefits for Visa cardholders at NFL events and plans to collaborate on the first cashless Super Bowl in the future.
Visa Inc. (NYSE:V), a partner of the National Football League (NFL)
since 1995, today announced a renewed agreement with the NFL to serve as
the league’s Official Payment Services Technology Partner through the
2025 season. The new multi-year sponsorship deal includes new benefits
for Visa cardholders at NFL events and plans to collaborate on the first
cashless Super Bowl in the future. The partnership news comes days
before the leader in digital payments brings contactless and cashless
payment experiences to Super Bowl LIII fans in Atlanta.
“Over the years, we have evolved our relationship with the NFL from a
sponsorship to a partnership that provides invaluable payment
experiences for fans,” said Lynne Biggar, chief marketing and
communications officer, Visa. “Looking ahead, we see a cashless future
for NFL fans where events, including future Super Bowls, are digital
creating a more secure and seamless payment environment for fans and
concessionaires alike.”
Tackling a Cashless Future
For more than 24 years, Visa has provided innovative payment technology
to enhance the fan experience at NFL events - whether in-stadium, online
or at home. The new agreement aims to not only keep payment experiences
that fans have grown to trust from Visa, but take them to the next
level. Highlights of the renewed partnership include:
-
Preferred payment provider across NFL events domestically, including
the Super Bowl, Pro Bowl, NFL Draft, and international games -
Preferred payment method for ticket sales, concessions and merchandise
at NFL Shops at all major global league events - Added benefits specifically for Visa cardholders
-
Plans to work together to enable a cashless future for NFL events,
including Super Bowl
“Visa has been a trusted partner of the NFL since 1995 and we are
excited to continue our work with them, especially in the area of
implementing cashless capabilities at NFL events which will provide our
fans faster, safer and more convenient digital payment options,” said
Renie Anderson, Senior Vice President, Partnerships, Sponsorship &
Consumer Products for the NFL.
With over a quarter of Americans already cashless1, Visa and
the NFL will continue to work together to bring that same experience to
future Super Bowls. A Super Bowl that accepts only cards and digital
payments will enable attendees to pay their way -- using a card, mobile
or wearable device – and will get them quickly back to their seat and
back to the action. To kick off the efforts, Super Bowl LIII will offer
more than 30 cashless concessionaires throughout the stadium.
Tap into New Payment Experiences at Super Bowl LIII
At Super Bowl LIII Visa will increase its presence at multiple NFL Shops
leading up to and during the game, including at the stadium, NFL Shop
kiosks and two NFL Shops at the Super Bowl Experience in the Georgia
World Congress Center. Visa is reinventing the NFL Shop’s checkout by
activating a MVP checkout lane that encourages customers to tap to pay
with contactless enabled devices (cards, mobile or wearables) to get in
and out quickly. Visa will host other activities on-site including an
interactive augmented reality demo experience that will give fans the
ability to simulate checkout by successfully kicking their items through
virtual goalposts.
To provide fans a once in a lifetime opportunity to engage with their
favorite athletes, some of Visa’s NFL season commercial campaign stars
will surprise shoppers and reprise their roles as contactless payments
pros to help customers at the register.
For more information on Visa’s presence at Super Bowl LIII, please visit www.visa.com.
About Visa Inc.
Visa Inc. (NYSE: V) is the world’s leader in digital payments. Our
mission is to connect the world through the most innovative, reliable
and secure payment network - enabling individuals, businesses and
economies to thrive. Our advanced global processing network, VisaNet,
provides secure and reliable payments around the world, and is capable
of handling more than 65,000 transaction messages a second. The
company’s relentless focus on innovation is a catalyst for the rapid
growth of connected commerce on any device, and a driving force behind
the dream of a cashless future for everyone, everywhere. As the world
moves from analog to digital, Visa is applying our brand, products,
people, network and scale to reshape the future of commerce. For more
information, visit About
Visa, https://usa.visa.com/visa-everywhere/blog.html
and @VisaNews.
1 FICO: Fraud & Payments Predictions 2019: Go Cashless –
with Care Report
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