THE NIKKOR Z 28-75mm f/2.8 IS THE AFFORDABLE GATEWAY TO FAST APERTURE AND FULL FRAME FIDELITY

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The fixed aperture of f/2.8 enables a pleasing depth of field with natural bokeh to emphasize the focus on the subject.

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Retrieved on: 
Tuesday, December 14, 2021
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Instagram, Consumer Technology Association, CES, ISO, SRP, Samyang Optics / Rokinon AF 14 mm f/2.8 FE, SLR, Association, Nikon, Suggestion, Lens, Nikon Z-mount, Augustin-Jean Fresnel, STM, Collection, Vimeo, Dust, Multimedia, NIKON, YouTube, Twitter, VR, Camera, Fused quartz, Nikon Speedlight, Facebook, Flickr
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Nikon
Summary
Key Points: 
  • The fixed aperture of f/2.8 enables a pleasing depth of field with natural bokeh to emphasize the focus on the subject.
  • Primary features of the NIKKOR Z 28-75mm f/2.8:
    The NIKKOR Z 28-75mm f/2.8 delivers incredible sharpness and a bright f/2.8 aperture, affording the ability to shoot in low light or produce images with a natural and pleasing bokeh.
  • The NIKKOR Z 28-75mm f/2.8 lens will be available in early 2022 for a suggested retail price (SRP) of $1199.95**.
  • For more information about the latest Nikon products, including other NIKKOR Z lenses and the complete collection of Z series cameras, please visit nikonusa.com .


THE NIKKOR Z 28-75mm f/2.8 IS THE AFFORDABLE GATEWAY TO FAST APERTURE AND FULL FRAME FIDELITY

MELVILLE, N.Y., Dec. 14, 2021 /PRNewswire/ -- Today, Nikon Inc. announced the NIKKOR Z 28-75mm f/2.8, the latest lens to expand the impressive NIKKOR Z portfolio, putting the potential for boundless creativity and maximum versatility into the hands of enthusiasts. The NIKKOR Z 28-75mm f/2.8 is an affordable and appealing choice for those ready to step up to a full-frame medium zoom lens with the benefits of a constant f/2.8 aperture including gorgeous, softly blurred backgrounds and excellent low light capability.   

"Since the beginning of this year, we have announced numerous NIKKOR Z lenses for all levels of creators, which have been commended for their unrivaled quality and edge-to-edge sharpness," said Jay Vannatter, Executive Vice President, Nikon Inc. "Now we are continuing this winning streak by adding an extremely enticing option for enthusiasts in the rapidly growing full-frame market."

The new NIKKOR Z 28-75mm f/2.8 is an attractive value for all types of photographers and creators, providing a lightweight lens with a versatile focal range and an f/2.8 constant aperture, all for an affordable price.  Capable of everything from impressive portraits with a soft background blur to extremely detailed landscape photos, striking low-light ambience or a small-footprint video production, the 28-75mm f/2.8 covers it all. The fixed aperture of f/2.8 enables a pleasing depth of field with natural bokeh to emphasize the focus on the subject. The lightweight lens weighs only 1.2lbs (565g), making it incredibly easy to pack, carry casually or wield for an all-day event. When paired with a Nikon Z 5, the new 28-75mm f/2.8 creates a compelling combination as a carry-anywhere, cost-effective full-frame kit, or paired with the Z 6II to step up content creation to the next level.

The NIKKOR Z 28-75mm f/2.8 offers many of the benefits of its highly acclaimed sibling, the NIKKOR Z 24-70mm f/2.8 S. While both lenses are extremely versatile options and serve as staples in every photographer's bag, the 28-75mm f/2.8 is approximately 30% lighter with a slimmer profile. The lens features a control ring for maximum customization, and excels in video creation due to minimal focus breathing and near-silent operation. The new 28-75mm f/2.8 also features a minimum focusing distance of only 0.19m (at 28mm), making it a great option for cuisine, table-scapes and intricate fashion.

Primary features of the NIKKOR Z 28-75mm f/2.8: 

  • The NIKKOR Z 28-75mm f/2.8 delivers incredible sharpness and a bright f/2.8 aperture, affording the ability to shoot in low light or produce images with a natural and pleasing bokeh.
  • The lens weighs only 1.2 lbs oz (565g), which is 8.4 oz lighter than the NIKKOR Z 24-70mm f/2.8 S.  In addition to its portability, the lens is well-suited for gimbal use for content creation and video productions.
  • The minimum focus distance of 0.62ft (0.19m) allows users to capture intricate details.
  • By employing a stepping motor (STM) with superior response, the lens quickly focuses on moving subjects during still-shooting or video recording. The extremely quiet STM greatly reduces the level of lens drive and operational sounds during focusing and video recording.
  • With the control ring, users can focus manually or change ISO sensitivity, aperture and exposure compensation in stills and video. The smooth rotation enables precise focus control. The knurling employed improves operation.
  • The lens is sealed to prevent dust and water droplets from entry, enabling use in everyday circumstances without worry.* It also features effective antifouling coating for easy cleaning.

Development of the NIKKOR Z 800mm f/6.3 VR S
Nikon is pleased to announce the development of the NIKKOR Z 800mm f/6.3 VR S, a super-telephoto prime lens for full-frame (Nikon FX-format) Nikon Z mirrorless cameras.

The NIKKOR Z 800mm f/6.3 VR S is an S-Line lens, delivering powerful rendering with outstanding resolution while thoroughly reducing color bleeding. By adopting a PF (Phase Fresnel) lens that enables a compact and lightweight body, it is highly portable despite being a super-telephoto lens. With its high rendering performance and superb mobility, this lens will be an excellent choice for many types of photographers ranging from advanced amateurs to professionals.    

Pricing and Availability
The NIKKOR Z 28-75mm f/2.8 lens will be available in early 2022 for a suggested retail price (SRP) of $1199.95**. Additional information about the NIKKOR Z 800mm f/6.3 VR S will be available at a later date. For more information about the latest Nikon products, including other NIKKOR Z lenses and the complete collection of Z series cameras, please visit nikonusa.com.

About Nikon 
Nikon Inc. is a world leader in digital imaging, precision optics and technologies for photo and video capture; globally recognized for setting new standards in product design and performance for an award-winning array of equipment that enables visual storytelling and content creation. Nikon Inc. distributes consumer and professional Z Series mirrorless camera, digital SLR cameras, a vast array of NIKKOR and NIKKOR Z lenses, Speedlights and system accessories, Nikon COOLPIX® compact digital cameras and Nikon software products. For more information, dial (800) NIKON-US or visit www.nikonusa.com, which links all levels of photographers and visual storytellers to the Web's most comprehensive learning and sharing communities. Connect with Nikon on Facebook, Twitter, YouTube, Instagram, Vimeo and Flickr.

Specifications, equipment, and release dates are subject to change without any notice or obligation on the part of the manufacturer.
* Perfect dustproof and waterproof performance is not guaranteed under all conditions.
CES® is a registered trademark of the Consumer Technology Association.
**SRP (Suggested Retail Price) listed only as a suggestion. Actual prices are set by dealers and are subject to change at any time.

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SOURCE Nikon

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