Waterpik® Introduces The Latest In Beauty Innovation With The New HairWand Spa System
Waterpik set out to provide consumers with an entirely new way to care for their hair, body and mind with the new Waterpik HairWand Spa System, which provides a unique spa retreat to relax and rejuvenate.
FORT COLLINS, Colo., Dec. 3, 2018 /PRNewswire/ -- Water Pik, Inc., the leader in replacement shower heads, believes that everyone deserves the opportunity to unwind and relax in the comfort of their own home. Waterpik® set out to provide consumers with an entirely new way to care for their hair, body and mind with the new Waterpik® HairWand Spa System, which provides a unique spa retreat to relax and rejuvenate.
The Waterpik® HairWand demonstrates the latest in beauty innovation with three therapeutic wand streams and nine modes in the fixed shower head that relax, refresh and rinse. Tested and verified, the HairWand will:
- Provide a complete rinse in less than one minute
- Improve hair manageability
- Help to naturally detangle hair and promote a healthy scalp
- Enrich consumers' daily spa experience with PowerPulse Massage®, delivering up to 2X the massage force
Waterpik® built the HairWand Spa System with wellness in mind, as shown in the results of a recent consumer study*:
- Up to 94% of users reported superior rinsing action
- Up to 90% of users experience muscle tension release within minutes
- Up to 82% reported a complete rinse in less than a minute
- Up to 75% of users reported greater range of motion and flexibility
*Individual results may vary based on consumer usage study
"After realizing that consumers were frustrated with the increased difficulty in rinsing out haircare products, we wanted to give them a more purposeful, yet still powerful experience in the shower," said Michael Wakeman, Vice President of Marketing, Water Pik, Inc. "We are very excited to launch the HairWand Spa System as a new and easy-to-install option to elevate both the shower experience and wellness."
Waterpik® understands that healthy hair starts at the roots and the HairWand penetrates deeply; awakening and revitalizes the scalp. The PowerComb™ stream is targeted and powerful, effectively rinsing out product no matter the texture or length, leaving hair less tangled and more manageable. The pinpointed dual nozzles in the wand are also aimed at nurturing consumers' bodies and provide a Therapeutic Body Massage that will help relieve muscle tension in the neck, shoulders and back, leaving consumers relaxed and stress free.
The Waterpik® HairWand Spa System is now available on Home Depot shelves nationwide for a suggested retail price of $59.98. For more information, please visit www.waterpik.com/hairwand.
About Water Pik, Inc.
Water Pik, a subsidiary of Church & Dwight, Inc., is a leading developer, manufacturer and marketer of innovative personal healthcare products sold under the Waterpik® brand name. The Company has developed and introduced many products, which are considered the first of their kind and have led to the formation of new markets, including the pulsating shower massage. Waterpik® shower heads are sold through a variety of channels, including mass-merchandisers, DIY and specialty retailers. Headquartered in Fort Collins, CO, the Company operates facilities in the United States, Canada and the United Kingdom. For more information, visit the Water Pik, Inc. website at www.waterpik.com.
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SOURCE Water Pik, Inc.
