Swisher Names Four Executives to Executive Vice President

Swisher, a category leader in adult consumer lifestyle brands, today announced Joe Augustus, Chris Casey and Lee Creasman have been named Executive Vice Presidents. They will continue to report to John J. Miller, President. Glenn Goodroe was also named Executive Vice President and will continue to report to Lou Caldropoli, Chief Operations Officer.

Joe Augustus, previously Senior Vice President Global Affairs, will continue to lead corporate global affairs, international sales & distribution and will now also oversee Swisher’s Inclusion, Diversity & Transformation Program and Swisher’s Corporate Citizenship initiatives. Alexandria Deal, Manager Diversity, Inclusion & Transformation will now report to Joe.

Chris Casey, previously Senior Vice President and General Counsel, leads the company’s legal and regulatory departments and the corporate secretary’s office. Chris and his team continue to support and protect the company’s interests in an increasingly complex regulatory landscape.

Lee Creasman, previously Senior Vice President Human Resources, is responsible for leading the talent strategy for Swisher including recruiting, the HRIS system and organizational development.

Glenn Goodroe, previously Senior Vice President of Operations, is responsible for Manufacturing, Operations and Supply Chain. He is a member of the senior leadership team reporting to Lou Caldropoli, COO.

“The new level of Executive Vice President, along with the recent announcement of John Haley as Chief Growth Officer and the 2017 announcement of Lou Caldropoli as Chief Operations Officer, strengthens our senior leadership team for the execution of future growth plans. Our stated goal is to advance and expand our portfolio into several new categories while preserving the legacies and position of our existing product portfolios,” said John Miller, President of Swisher. “I am extremely proud of these fine leaders and their strategic roles. We have an aggressive 2021 agenda and we will rely heavily on their expertise and leadership as we continue our transformation as a consumer-centric company.”

The company’s inclusion, diversity and transformation strategy has begun by partnering with multicultural groups, creating opportunities for Black-owned businesses, and working with Historically Black Colleges and Universities to create a talent pipeline. “I am proud to take on a direct role in creating and implementing our diversity, inclusion and transformation initiatives,” said Augustus. “Our continued growth is reliant on our commitment to building sustainable plans, supporting our partners and our communities.” Added Augustus, “Alexandria and I understand the importance of this program and the impact it can have on the communities in which we operate and live.”

In Q4 of 2020, Swisher announced an expansion of the company’s vision, offerings and focus on adult consumer lifestyles. As part of the strategic focus, Swisher’s five strategic businesses – Swisher Sweets Cigar Company (Large & Little/Filtered Cigars); Fat Lip Brands (Smokeless); Drew Estate (Premium Cigars); Hempire (Hemp Products); and Rogue Holdings (Modern Oral Nicotine) – provide category expertise, product knowledge and a focused approach under a renewed purpose for the company.

About Swisher:

Swisher is an international leading lifestyle company for adult consumers. Best known for their Swisher Sweet Cigars, the company is headquartered in Jacksonville, Florida. Swisher also has a global manufacturing presence in Santiago, Dominican Republic; Esteli, Nicaragua and Wheeling, West Virginia. Swisher’s superior customer relationships matched with an unwavering commitment to innovative thinking and action have driven the company to grow and adapt to the evolving preferences of adult consumers for nearly 160 years. Visit https://swisher.com/about/ to learn more.

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