Heineken® Celebrates Historic Irish Pubs With Virtual Museums Launch
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월요일, 4월 8, 2024
AMSTERDAM, April 08, 2024 (GLOBE NEWSWIRE) -- The Irish pub stands tall among cultural icons, revered locally and globally for their unparalleled social atmospheres. Recognised as the beating heart of Ireland's social scene, where stories and conversations resound within their walls. Heineken wants to shine a light on their importance by opening virtual “Pub Museums” across Ireland.
Key Points:
- Heineken wants to shine a light on their importance by opening virtual “Pub Museums” across Ireland.
- This innovative campaign from Heineken® aims to safeguard historical Irish pubs, advocating for their transformation into museums.
- Heineken® has partnered with three distinguished Irish pubs to pioneer the virtual Pub Museum experience.
- Irish pubs have been the site for rebellion and betrayal, settings for great literature and places of very real drama.