New Industry Report: Digital Gift Card Programs Offer Significant Untapped Revenue Streams for Retailers
The 2024 assessment evaluated the digital gift card programs of 100 top U.S. merchants and found continued consumer interest in digital gift cards shows no signs of slowing, making investments in online gift card programs crucial for merchant success.
- The 2024 assessment evaluated the digital gift card programs of 100 top U.S. merchants and found continued consumer interest in digital gift cards shows no signs of slowing, making investments in online gift card programs crucial for merchant success.
- “The U.S. gift card market is forecasted to reach a total value of more than $247 billion by 2027 with digital gift cards and codes forecasted to account for nearly 55% of total gift card spending2.
- “An optimized gift card program meets the needs of today’s omnichannel shoppers while catering to the preferences of multiple types of gift card purchasers and recipients.
- Edition of the Benchmark Report: 2024 Digital Gift Card Leaders provides average scores for industry categories in addition to overall U.S. data and insights to help retailers assess the strengths and opportunities for their own gift card programs and prioritize areas for investment.