Savory Snack Sales Surge 29% During Super Bowl Week 2023
ARLINGTON, Va., Feb. 6, 2024 /PRNewswire/ -- Savory snack food sales jumped to $796 million during Super Bowl Week 2023, according to new data from Circana, commissioned by SNAC International (SNAC), the leading international trade association for the snack industry representing over 400 companies worldwide. The sales total represents a remarkable 29% increase from Super Bowl Week 2022.
- The data reveals that Americans consumed 118 million pounds of savory snacks during the latest Super Bowl Week.
- "Every brand wants to be the go-to Super Bowl snack, just like every fan wants their team to win the Super Bowl."
- Super Bowl week ranks #1 in terms of total snack sales for the entire year.
- The sales numbers for Super Bowl Week 2023 in dollar value, percent increase from 2022, and pounds sold are as follows:
For more information about snack sales and SNAC International, please visit https://snacintl.org/ .