Caitlin Clark Boosted Betting on March Madness Women’s Games by 540%; a Bellwether on Her WNBA Impact: Optimove Insights’ Analysis
The report revealed that she boosted betting on March Madness by an average of 540%, a bellwether on her likely impact on the WNBA.
- The report revealed that she boosted betting on March Madness by an average of 540%, a bellwether on her likely impact on the WNBA.
- Between March 29 and April 9, Optimove Insights analyzed more than 19 million bets placed on the 2024 NCAA March Madness tournament, encompassing both men’s and women’s games.
- The focus of this analysis was to track the betting trends surrounding games featuring Caitlin Clark, a prominent player in women's college basketball and the first pick in the 2024 WNBA Draft.
- Optimove Insights tracked the betting activity on women’s NCAA games from the Elite Eight stage through to the Championship game.