Genz | Jotup

KLM Global Research Finds Travelers Priorities Shifted Post Covid But Still Varies in Key Markets

Retrieved on:

화요일, 5월 7, 2024

Well, KLM, CXO, Map, Travel, Transport, Genz, Tourism

AMSTELVEEN, Netherlands, May 7, 2024 /PRNewswire/ -- As travel will be at historic levels this summer accompanied with rising costs, KLM Royal Dutch Airlines is launching its new brand platform Travel Well to promote and encourage meaningful travel to its 30.3 million passengers flying each year. KLM launched Travel Well to share the belief that travel is more than transportation. It is about making meaningful connections along the journey and that destinations are not just dots on a map to be collected. According to the global survey, Americans share this overall sentiment already but differ in other ways.

Key Points:

It is about making meaningful connections along the journey and that destinations are not just dots on a map to be collected.
83% of US travelers express a desire for more meaningful experiences on their next trip, rising to 70% among Gen Z.
Travel Well will feature branded content partnerships and collaborations with creators and key opinion leaders, alongside a comprehensive global research study.
KLM has also introduced a new logo that includes KLM Travel Well as a slogan.

Equalpride and Rainbow Media Join Forces to Create Unprecedented LGBTQ+ Media Powerhouse!

Retrieved on:

수요일, 4월 10, 2024

Organization, Social media, News, Partnership, Out (magazine), History, Gen, Television, AMC Networks, Generation Alpha, Canonical form, The Advocate (magazine), Growth, Here Media, Genz

With Rainbow Media boasting the #1 most followed LGBTQ+ social handles, and Equalpride's extensive network and reach, the combined force establishes an unprecedented level of scale and influence within the LGBTQ+ media category.

Key Points:

With Rainbow Media boasting the #1 most followed LGBTQ+ social handles, and Equalpride's extensive network and reach, the combined force establishes an unprecedented level of scale and influence within the LGBTQ+ media category.
By joining forces with equalpride, we're forging a platform for news and information with a reach that finally rivals major mainstream media," said Levi Chambers, founder of Rainbow Media.
Mark Berryhill, CEO, equalpride adds, "This strategic alliance with Rainbow Media represents a significant milestone in the history of equalpride as a business.
For more information about equalpride and Rainbow Media's partnership and its implications for LGBTQ+ media representation, please visit equalpride.com.

Fastest Growing Pet Food Segment Reflects Consumer Interest in Health, Wellness

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월요일, 4월 1, 2024

Knowledge, Logic, Health, Millennials, Mintel, Growth, Human, CoBank, Child, Pet, Genz, Ageing, Bottled water

Sales growth among the pet food category segments demonstrates consumers’ willingness to pay a premium for pet foods perceived as providing specific health benefits.

Key Points:

Sales growth among the pet food category segments demonstrates consumers’ willingness to pay a premium for pet foods perceived as providing specific health benefits.
Continued growth in the fresh pet food segment is expected to usher in new market entrants and may create opportunities for new ingredient suppliers.
Consumer research firm Mintel found that more than half of U.S. pet food buyers perceive freshly prepared foods to be healthy, and 79% are willing to pay more for healthier pet food products.
Roberts said the market potential for pet food and ancillary pet products shows signs of expanding even beyond its considerable growth of recent years.

AlphaGen Intelligence Corp. Announces Its Production of the World’s Largest Immersive Beauty Brand Platform, Built on top of Blockchain Technology

Retrieved on:

월요일, 4월 1, 2024

Learning, Environment, 3D, Life, Non-fungible token, Generation Z, Polygon, Citibank, Genz, AIC, Video game

This marks a significant milestone in AlphaGen’s journey, following the multi-million dollar contract with a major retail client beginning in 2023.

Key Points:

This marks a significant milestone in AlphaGen’s journey, following the multi-million dollar contract with a major retail client beginning in 2023.
The virtual beauty metropolis elevates ecommerce experiences by offering an immersive platform for brands that bridges the gap between virtual and physical beauty retail.
He continued, “We are already seeing demand from other enterprise clients that are looking to invest in the seven-figure range.
During this project, AlphaGen has developed proprietary 3D and AI processes and pipelines that can be replicated with other leading retailers.

THE NEWS FORUM: GenZ/Millennials in heated debate over housing, climate change, sustainability, healthcare and foreign aid with influencer guests Anthony Feor (Liberal) and Jonathan Harvey (Conservative)

Retrieved on:

목요일, 3월 28, 2024

Millennials, The News Forum, My Generation, Aid, Climate, Social media, Housing, Generation Z, Genz

What does this mean for the political landscape going into our next federal election?

Key Points:

What does this mean for the political landscape going into our next federal election?
This is the question that host Samuel Miele and his two panelists — Anthony Feor and Jonathan Harvey wanted to explore on this extended episode of “My Generation”.
“Despite common narratives, Gen Z wants to understand individual policies to make an informed decision when voting,” said Samuel Miele, host of “My Generation”.
The goal of each show is to explore different perspectives and opinions, through balanced, articulate conversation, and encouraging open dialogue.

MissionSquare Research Institute Study Details Views of Younger Public Service Employees by Occupation

Retrieved on:

목요일, 3월 28, 2024

Millennials, Public, Job satisfaction, Education, Ageing, Research, Transport, Public sector, Morale, Genz, Management

WASHINGTON, D.C., March 28, 2024 (GLOBE NEWSWIRE) -- A new research brief from MissionSquare Research Institute compares the sentiment of younger public service employees by occupation, including those who work in education, health care, public safety, and other professions.

Key Points:

WASHINGTON, D.C., March 28, 2024 (GLOBE NEWSWIRE) -- A new research brief from MissionSquare Research Institute compares the sentiment of younger public service employees by occupation, including those who work in education, health care, public safety, and other professions.
The research details attitudes of public employees aged 35 and under about their views on their finances, employer benefits, morale, job satisfaction, and long-term career plans.
The detailed insights are presented in the research brief, "35 and Under in the Public Sector: Comparisons by Industry."
The research follows a recent report exploring the views of younger public service workers, "35 and Under in the Public Sector: Why Younger Workers Enter and Why They Stay (or Don't)."

Latino Alternative TV (LATV) Introduces New Parent Brand LatiNation Media

Retrieved on:

목요일, 4월 4, 2024

Latino Alternative TV (LATV) today announced the formation of its new parent brand, LatiNation Media.

Key Points:

Latino Alternative TV (LATV) today announced the formation of its new parent brand, LatiNation Media.
With the launch of LatiNation Media, the company is positioning itself to extend and expand the array of content and services that represent bilingual and bicultural Latinos in the U.S. LatiNation Media will launch as the parent brand to LATV's linear, AVOD, and FAST network, as well as its expanded LatiNation Digital, LatiNation Studios, and LatiNation Creative.
Centering its media business on driving identity and fandom, LatiNation Media is a one-stop solution for brands and agencies.
Customized Media List including LATV Network, NGL Media, Adsmovil Hispanic Premium Network, H Code Media, Prisa Media US, Univision Digital Network, Marca Hispanic Exchange, Complex, Vice Media Group, Telemundo Sites, UNIVISION.COM, Grupo Televisa, HOLA.COM Sites

Pernod Ricard Launches a New Digital Campaign for Its Flagship Responsible Drinking Initiative: DRINK MORE WATER

Retrieved on:

월요일, 3월 18, 2024

Other Consumer, Consumer, Generation Z, Good Times, Carnival, Binge drinking, Drinking, Water, Pernod Ricard, Marketing, Genz, Nightclub

As “Créateurs de Convivialité,” Pernod Ricard has a long-standing commitment to promoting responsible drinking in a meaningful and authentic way, and through this campaign has demonstrated its desire to always go a step further.

Key Points:

As “Créateurs de Convivialité,” Pernod Ricard has a long-standing commitment to promoting responsible drinking in a meaningful and authentic way, and through this campaign has demonstrated its desire to always go a step further.
Built on Pernod Ricard’s historical prevention programme Responsible Party, launched in 2009, DRINK MORE WATER is a responsible drinking initiative tackling the issue of binge drinking among young adults.
The chosen messaging seeks to strengthen the role of water and its power to reduce alcohol harm within GenZ’s excessive behavioral patterns.
And because impact is what really matters, Pernod Ricard aims at reaching 1 billion young adults digitally by the end of 2025.

Home From College Raises $5.4M in Funding To Build the Professional Platform for the Next Generation

Retrieved on:

수요일, 4월 3, 2024

Sony, PR, Thrive Market, GV, Growth, Entrepreneurship, GIG, Shopify, Partnership, Social media, Student, WAYV, Poppi, Love, Workforce, GV (company), PineBridge Investments, Marketing, Genz

LOS ANGELES, April 3, 2024 /PRNewswire/ -- Home From College (H\FC), the next-generation career platform, today announced a $5.4 million seed round led by GV (Google Ventures). Having established itself as a leader in the college career space, with a presence on campuses across all 50 states with over 100,000 users, Home From College aims to use the new capital to expand its product offerings to reach those in the first 10 years of their career journeys and continue building out its world-class team across product, sales, and marketing. Over the past three years, the company has raised a total of $6.9 million and seen annual revenue growth of 300 percent.

Key Points:

GenZ, known as the first "digital native" generation is swiftly growing into one of the most powerful consumer groups entering the workforce with massive spending power.
"Home From College has blossomed into a powerful resource, and it's just scratching the surface of what it can offer.
Julia is a veteran in the college space, having previously founded her first startup while a freshman in college.
His struggles to find diversity of professional experiences during his college career is a primary driver for building the platform.

Transformative Justice Coalition Announces its 2024 Fellows And Spring GenZ/Young Millennial Voting Rights Leadership Training

Retrieved on:

월요일, 4월 1, 2024

Immersion, PWI, TJC, HBCU, Transformative use, Genz

SCOTTSDALE, Ariz., April 1, 2024 /PRNewswire/ -- The Transformative Justice Coalition (TJC) will host its 2024 Spring GenZ/Young Millennial Training in Scottsdale, AZ.

Key Points:

SCOTTSDALE, Ariz., April 1, 2024 /PRNewswire/ -- The Transformative Justice Coalition (TJC) will host its 2024 Spring GenZ/Young Millennial Training in Scottsdale, AZ.
The training is part of TJC's ongoing efforts to provide 18 – 35-year-old leaders with the tools to enhance their leadership skills.
This training will also improve their critical thinking skills through a voting rights immersion series.
The substantive panels feature the nation's top voting rights advocates, civic engagement organizations, racial justice advocates, scholars, leaders, and community activists.