Gopuff Expands Its Private Label Offering In Response to Consumer Demand
Nearly 20% of all Gopuff orders already contain at least one private label product.
- Nearly 20% of all Gopuff orders already contain at least one private label product.
- (Graphic: Business Wire)
With private label sales reaching new records in 2023 and data indicating consumers will continue to purchase private label brands at elevated rates, Gopuff is uniquely positioned to develop successful private label brands by leveraging its direct consumer insights and feedback to drive product development decisions. - In fact, the company has seen a 70% year-over-year increase in sales of its private label products.
- “Our private label products have consistently ranked among Gopuff’s most-ordered items since they first launched two years ago,” said Bri Waldoch, Director of Private Label at Gopuff.