Stagwell's (STGW) Sport Beach Activation Will Return to Cannes Lions International Festival of Creativity 2024 with Icons Megan Rapinoe, Sue Bird, Carmelo Anthony, Hélio Castroneves, Justin Jefferson and More Confirmed to Attend
NEW YORK and CANNES, France, Feb. 5, 2024 /PRNewswire/ -- Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, unveiled today the initial athlete and brand partners confirmed to activate at Sport Beach 2024 (June 17–20), the flagship sports business destination at the Cannes Lions International Festival of Creativity (Cannes Lions). In 2023, Sport Beach was built for brands, platforms and athletes to tap into the cultural zeitgeist of sport and explore the power of fandom. It was the first time these groups converged at Cannes Lions to explore the dynamic culture of sports business, and to great success – with nearly 40 athletes and drawing over 5,000 people.
- Sport Beach 2024, which moves to La Plage du Festival, will build on last year's success at Cannes Lions.
- As part of this track, Sue and Megan will host a live edition of their podcast "A Touch More" from Sport Beach.
- These discussions and activations at Sport Beach reflect a broader trend of athletes venturing into entrepreneurship, specifically within lifestyle industries.
- Justin Jefferson (football) – A renowned NFL wide receiver and budding icon, Justin Jefferson has quickly become a household name.