The Abingdon Co.

Abingdon Co. and The National WASP WWII Museum Launch New Watch Collection

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금요일, 4월 28, 2023

Human, Male, Women Airforce Service Pilots, Legend, WWII, Face, Avenger Field, Silver, Woman, WASP, Aircraft, LAS, The National, Collection, White Anglo-Saxon Protestants, Memory, Female, The Abingdon Co., Cochineal

LAS VEGAS, April 28, 2023 /PRNewswire/ -- Today, Abingdon Co., the female-owned company that creates watches for women, launches its new watch series: Legends, a series that pays homage to the incredible women throughout time that have broken barriers and defied all odds. To kick off the series, the company created a small-batch of commemorative aviation watches in collaboration with The National WASP WWII Museum to honor the Women Airforce Service Pilots (WASP). The watch will be unveiled to the public during the museum's annual WASP Homecoming Celebration and Fly-in this weekend in Sweetwater, Texas. After the unveiling, the watches will take their first flight on a BT13 aircraft with the Chick Fighter Pilots, an active all-female flight group, at the historic Avenger Field where the WASP trained during WWII, followed by a live auction.

Key Points:

Female-owned watch brand Abingdon Co. partners with the National WASP WWII Museum to kick off honoring the legendary WWII female pilots.
To kick off the series, the company created a small-batch of commemorative aviation watches in collaboration with The National WASP WWII Museum to honor the Women Airforce Service Pilots (WASP).
In August, Abingdon Co. will be expanding the WASP collection to include a gun metal watch, offered in a special collectors box.
Abingdon Co., alongside The National WASP WWII Museum, will gift 14 watches to the remaining 14 WASPs who currently live across the country.

Abingdon, Poised to Lead Female Watch Performance Market with Rebrand

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금요일, 10월 21, 2022

LAS VEGAS, Oct. 21, 2022 /PRNewswire/ -- The Abingdon Co. has a fresh new look and is excited to announce the next step in its evolution emerging as Abingdon. The new brand, which includes a new logo, watch designs, packaging, website, and imagery, has been designed to reflect the values of the company. Abingdon provides high-quality, purpose-built watches for women who do more. Every detail of an Abingdon watch from the hands on the dial to the buckle on the band is designed to help customers reach their goals. Abingdon continues to empower consumers with a strong focus on supplying the tools they need to succeed so they can climb, drive, fly, ride and discover.

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The new brand, which includes a new logo, watch designs, packaging, website, and imagery, has been designed to reflect the values of the company.
Every detail of an Abingdon watch from the hands on the dial to the buckle on the band is designed to help customers reach their goals.
Those who purchase a watch become part of the Abingdon Crew and these fearless members do impressive things in remarkable places.
Celebrities including Laura Dern and Jasmine Davis have also been spotted wearing an Abingdon watch.

The Abingdon Co. Chosen to Share Its Brand Story with Millions on QVC and HSN During National Hispanic Heritage Month

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월요일, 9월 19, 2022

LAS VEGAS, Sept. 19, 2022 /PRNewswire/ -- The Abingdon Co. has been selected for Qurate Retail Group's Small Business Spotlight, an initiative to strengthen diverse small businesses through increased exposure and various other pro-bono in-kind services. The program, which launched in 2020 and is now in its third year, builds on Qurate Retail Group's longstanding foundation of supporting small businesses and reflects the company's commitment to increasing opportunities for underrepresented groups.

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Viewers can watch live on QVC's and HSN's TV channels, websites, apps, social pages or the QVC+ and HSN+ streaming experience.
"The Abingdon Co. is thrilled to take part in the Small Business Spotlight on QVC and HSN during National Hispanic Month.
As a Hispanic woman in business, it's important to promote female empowerment and know that we can do anything."
In 2006, The Abingdon Co. began during a roundtable dinner conversation between a mix of energetic women pilots and mechanics.

Abingdon Co. Celebrates 14 Years Launching Tactical 'Jane' Watch for Women in Outdoors/Military

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수요일, 11월 3, 2021

Woman, Navy Exchange, The Abingdon Co., USD, Max Steel: Covert Missions, SAE 316L stainless steel, Black Abyss, STEAM, Air force, Whitewater, Marine Exchange of Alaska, Diving, Abingdon Foundation, Navy, Movement, FTS, Female, Army, Seiko

Beginning with pilot watches for women fourteen years ago, The Abingdon Co. is expanding its reach to offer purpose-built watches for women in the outdoors and tactical markets with the introduction of Jane.

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Beginning with pilot watches for women fourteen years ago, The Abingdon Co. is expanding its reach to offer purpose-built watches for women in the outdoors and tactical markets with the introduction of Jane.
Jane and Nadia are continuing our effort to create purpose-built watches for women who do more," says company CEO/Founder Abingdon Mullin.
Following the launch on The Navy Exchange in late October, The Abingdon Co. is developing more emphasis on women in the military.
Taking their input and building a women's tactical watch was an answer to the needs and desires of American troops.

Speed and Performance Define Latest Automotive Watch Released by Women's Watch Company in time for International Women's History Month

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목요일, 3월 4, 2021

The Abingdon Co., Watch, Abingdon, Flag

"This is the beginning of a new frontier for The Abingdon Co," says company CEO/Founder Abingdon Mullin.

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"This is the beginning of a new frontier for The Abingdon Co," says company CEO/Founder Abingdon Mullin.
"We have brought watches to women in aviation and travel, scuba diving, and the tactical industries.
Speed, accuracy, comfort, and travel were essential elements in designing and building the new timepiece, called Jordan.
The steel screw down caseback is etched with checkered racing flags waving the Abingdon Co. logo to the finish line.

Made-For-The-Active-Woman Watch Manufacturer Shows How Niche Retail Can Battle COVID-19's Financial Distress

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화요일, 6월 16, 2020

Marketing, Business, The Abingdon Co., Product management, Market economics), Customer base, Brand, Retail

This 12-year-old company founded by pilot and adventurer, Abingdon Mullin, has in its roots and at its heart, a lifestyle brand that resonates with its customers.

Key Points:

This 12-year-old company founded by pilot and adventurer, Abingdon Mullin, has in its roots and at its heart, a lifestyle brand that resonates with its customers.
"I have created an experiential platform which allows my customer base to engage with each other while utilizing their watch."
In fact, the Company offers 400 different combinations of watches and has a 30% repeat purchase rate amongst its base.
About:The Abingdon Co. ( www.theabingdonco.com ) is a Las Vegas-based manufacturer and direct-to-consumer retailer of women's technical performance watches.