New Merkle Report Predicts Significant Growth for Retail Media Networks Despite Conservative Consumer Spending Projections
COLUMBIA, Md., Oct. 25, 2023 /PRNewswire/ -- Merkle, dentsu's leading technology-enabled, data-driven customer experience management (CXM) company, released its annual Retail Media Research Report, incorporating survey findings from retail media networks (RMNs) and brands. The report focuses on the growing RMN landscape and how brands are approaching an increasingly crowded ecommerce market. It also highlights some of the dynamics related to shifting consumer habits driven by inflation and rising expectations.
- COLUMBIA, Md., Oct. 25, 2023 /PRNewswire/ -- Merkle, dentsu's leading technology-enabled, data-driven customer experience management (CXM) company, released its annual Retail Media Research Report , incorporating survey findings from retail media networks (RMNs) and brands.
- The report focuses on the growing RMN landscape and how brands are approaching an increasingly crowded ecommerce market.
- It also highlights some of the dynamics related to shifting consumer habits driven by inflation and rising expectations.
- Click here to view the full Retail Media Research report and register for the upcoming webinar.