Omnitrak Research Finds Health and Wellness Travel was Redefined Post-Pandemic
HONOLULU, May 2, 2024 /PRNewswire/ -- As emotional and mental health concerns surged during the pandemic, so has research pointing to the healing effects of outdoor/nature experiences and active lifestyles – activities and lifestyles which align closely with the leisure travel experience.
- With recognition of the health benefits of leisure travel rising, health and wellness activities extend beyond the spa.
- With increased attention paid to the health benefits of a range of leisure travel activities, Health and Wellness travel has also expanded to encompass a broader range of travel experiences beyond the traditional spa/health club visit.
- Health and Wellness travelers are now motivated to travel by diverse experiences, broadening the mix of destinations in their consideration set.
- As Health and Wellness travel motivations have broadened, so has the range of destination activities such travelers engage in.