Ad Council

The Ad Council and NHTSA Launch New "Never Happens" Campaign to Raise Awareness About the Issue of Hot Car Deaths

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수요일, 5월 1, 2024
ACT, Heart, Radio, Safety, Heat, Death, Partnership, Parent, NHTSA, Caregiver, Child, Council, Ad Council, PSAS, Toy

WASHINGTON, May 1, 2024 /PRNewswire/ -- This National Heatstroke Prevention Day, the Ad Council and the National Highway Traffic Safety Administration (NHTSA), along with pro bono creative agency Chemistry, debuted a campaign with new public service advertisements (PSAs) reminding parents and caregivers of the dangers of hot vehicles. This new work raises awareness of the issue of hot car deaths and the circumstances under which it could happen, emphasizing that while this could happen to anyone, it is always preventable.

Key Points: 
  • "The partnership between the Ad Council and NHTSA has promoted safety on America's roads for decades, and we are honored to continue bringing awareness to another critical issue together," said Michelle Hillman, chief campaign development officer, the Ad Council.
  • "Hot car deaths are heartbreaking, but they are also preventable," said NHTSA Deputy Administrator Sophie Shulman.
  • Pediatric Vehicular Heatstroke (child hot car deaths) is the leading cause of non-crash, vehicle-related fatality for kids 14 and younger.
  • However, "never" can happen, such as forgetting a child in a hot car or having a child stuck in a car .

5WPR Teams Up with the Ad Council to Support Smokey Bear and His 80th Birthday in Effort to Educate the Public About Wildfire Prevention

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수요일, 5월 1, 2024
Publication, Travel, PR, PSA, Partnership, Wildfire, National Association, Human, Council, Communications officer, Ad Council, 5WPR

Smokey Bear, the enduring symbol of wildfire prevention, was first introduced to the world in 1944.

Key Points: 
  • Smokey Bear, the enduring symbol of wildfire prevention, was first introduced to the world in 1944.
  • Managed in partnership between the Ad Council, USDA Forest Service and National Association of State Foresters, the Smokey Bear campaign has been singular in focus since inception: to educate the American public on how to prevent unwanted human-caused wildfires through individual actions.
  • "We are thrilled to be working with Smokey Bear and the Ad Council in celebration of this 80th birthday," said Dara Busch, Co-CEO of 5WPR.
  • "Smokey Bear's iconic and enduring message of wildfire prevention resonates across generations," said Paula Veale, Ad Council Chief Marketing & Communications Officer.

The Ad Council Appoints 23 New Members to Its Board of Directors

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화요일, 4월 30, 2024
Ad Council, Nonprofit organization, Social change, IPG, Hatred, Bias, Safety, EVP, HP, Smokey Bear, PayPal, Interactivity, Mental health, Leadership Council, Love, Communication, Multimedia, Marketing, Council, Advertising, AMC Networks, AMC, Consumer

NEW YORK, April 30, 2024 /PRNewswire/ -- The Ad Council, America's leader in using the power of communications to inspire action and accelerate change around the most pressing issues in the country, elected 23 new members to its Board of Directors. Chaired by Diego Scotti, EVP & General Manager of Consumer Group and Global Marketing & Communications at PayPal, the nonprofit's Board also elevated Kim Kelleher, Chief Commercial Officer of AMC Networks, to the role of Secretary.

Key Points: 
  • New members of the Ad Council Board of Directors include:
    Jacki Kelley, Chief Client & Business Officer, IPG
    Antonio Lucio, EVP, Chief Marketing and Corporate Affairs Officer, HP
    The Ad Council also added 3 new members to its Leadership Council, which is filled with some of the best leaders and innovators across a multitude of industries.
  • "The Ad Council's Board of Directors includes the most talented and inspiring leaders across industries, helping ensure our work achieves a level of impact that is truly unprecedented," said Lisa Sherman, President and CEO of the Ad Council.
  • "I am thrilled to be welcoming our new Board and Leadership Council members and look forward to working alongside each of them as we create positive social change."
  • New members of the Ad Council Leadership Council include:
    Nic Hill, Co-Founder & Head of Interactive, Sawhorse Productions
    A complete Ad Council Board of Directors and Leadership Council list is available on the organization's website.

XR Extreme Reach CEO Appointed to Ad Council Board of Directors

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수요일, 5월 1, 2024
Software, Entertainment, Internet, Search Engine Optimization, Search Engine Marketing, Blogging, Technology, General Entertainment, Public Relations, Investor Relations, Marketing, Advertising, Communications, Ad Council, Radio, Social change, Hatred, Bias, PepsiCo, XR, Verizon Communications, Communication, Partnership, PSA, Mental health, Love, Council, Financial literacy, Atmosphere, Organization

XR Extreme Reach , XR Extreme Reach (XR), a global technology company that powers the creative economy, announces its Chief Executive Officer, Louisa Wong, has been elected as a board member to the Ad Council .

Key Points: 
  • XR Extreme Reach , XR Extreme Reach (XR), a global technology company that powers the creative economy, announces its Chief Executive Officer, Louisa Wong, has been elected as a board member to the Ad Council .
  • Wong joins the board with other executive leaders of top organizations from Paramount, PepsiCo, Verizon and others.
  • "To be a part of the Ad Council's Board of Directors is an honor and a privilege,” said Louisa Wong, chief executive officer, XR.
  • The Ad Council was founded as a national nonprofit in 1942 with the belief that the power of advertising and communication can help drive social change.

Former "Dance Moms" Star Nia Sioux Highlights Mental Health with "Seize the Awkward" in Directorial Debut

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목요일, 4월 25, 2024
Norm (mathematics), AFSP, Hope, Safety, Mental Health Awareness Month, Research, Awkward, Annual report, Heart, Friends, Communication, Mental health, Life, Suicide, Smokey Bear, Culture, Mental, Public policy, Conversation, Love, Multimedia, JED, Council, Marketing, Advertising, The Jed Foundation, Huntsman Mental Health Institute, Ad Council, PSAS, Organization, Dance Moms, Nursing

By featuring intimate conversations between friends, the series inspires teens and young adults to normalize talking about mental health with their peers.

Key Points: 
  • By featuring intimate conversations between friends, the series inspires teens and young adults to normalize talking about mental health with their peers.
  • All videos feature the song "Lose Me Too," which was provided pro bono by musical artist and mental health advocate, ROSIE.
  • "Nia Sioux's directorial debut for the digital 'Capture the Convo' series with 'Seize the Awkward' shows her generation's ambition to mainstream conversations around emotional health.
  • In November 2022, the Ad Council announced a new Mental Health Initiative , uniting brands, marketers, media companies and nonprofits to address the mental health crisis throughout the U.S. at scale.

LEGENDARY MEDIA & MARKETING DEALMAKER MICHAEL KASSAN TO SPEAK AT 2024 OOH MEDIA CONFERENCE

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화요일, 4월 23, 2024
Royal Television Society, Entertainment, Syracuse University, Medialink, American Advertising Federation, Whitney Museum, Conference, Trustee, Press, Spokesperson, Big Brothers Big Sisters, OOH, Marketing, Council, Diageo, Advertising, Communications officer, Ad Council, Our Moment, Growth, Management

He will also share his view on the future of marketing and what is next for him post-MediaLink.

Key Points: 
  • He will also share his view on the future of marketing and what is next for him post-MediaLink.
  • "It's an exciting time for the OOH industry and the noteworthy thought leaders we've convened at this year's OOH Media Conference is reflective of our moment," said Bager.
  • The 2024 OOH Media Conference will convene thought leaders, advertisers, agencies, media owners and creators to participate in several tracks of curated programming, workshops and networking sessions.
  • This year's programming will underscore the conference theme, "Our Moment," highlighting the significance of unity during this transformative era for OOH.

New PSA campaign from the Ad Council and NHTSA Highlights the Dangers of Buzzed Driving

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목요일, 4월 18, 2024
Ad Council, Radio, Transport, Safety, Drive, PSA, Research, NHTSA, Smokey Bear, Violence, Injury, Mental health, Love, OOH, Child, Multimedia, Marketing, Council, Advertising, PSAS, Drinking

On average, someone in America is killed by alcohol-impaired driving every 39 minutes, according to the latest data from NHTSA .

Key Points: 
  • On average, someone in America is killed by alcohol-impaired driving every 39 minutes, according to the latest data from NHTSA .
  • The new TV PSA , titled "Your Life Sounds Great," encourages responsible driving behavior by highlighting how driving "buzzed" can result in devastating consequences for individuals and those around them.
  • The end of the TV PSA features the campaign's tagline and reminds viewers that "Buzzed driving is drunk driving.
  • "The Ad Council has a longstanding commitment to alcohol-impaired driving prevention, dating back to 1983 with the release of the iconic Friends Don't Let Friends Drive Drunk campaign," said Michelle Hillman, Chief Campaign Development Officer of the Ad Council.

Crayola Launches Campaign for Creativity, Reuniting Adults Across the US with their Childhood Artwork

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수요일, 4월 17, 2024
Crayola, UN, Learning, Imagination, EVP, Creativity, Marketing, Campaign for Creativity, Innovation, Collection, Parent, Research, Campaign, Child, Archive, Ad Council, Toy

EASTON, Pa., April 17, 2024 /PRNewswire/ -- Home to what was one of the largest collections of children's art in the country, Crayola is unlocking its time capsule of creativity and reuniting adults with the artwork they created when they were kids decades ago. The undertaking is part of today's launch of Crayola's Campaign for Creativity which challenges conventional perceptions about creativity, igniting a new dialogue about the value of creativity and helping parents integrate more creative moments into their children's lives. 

Key Points: 
  • The films feature the stories of three adults across the country who participated in a Crayola art program as kids.
  • As they are reunited with their childhood artwork, the adults reflect on how creativity impacted their lives, and the importance of nurturing creativity in their own children.
  • "These films capture just a few of the stories we've encountered that bring to life the enduring value of childhood creativity.
  • To aid in its effort, Crayola partnered with the Ad Council Research Institute to study parents' perceptions about creativity.

For Goodness Sakes, NHTSA and the Ad Council Release New Creative for Distracted Driving Prevention Month

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금요일, 4월 12, 2024
Transport, Risk, Safety, Distracted driving, Research, NHTSA, Smokey Bear, Friends, Violence, Mobile, Injury, Government, Mental health, Love, Child, Multimedia, Crash, Marketing, Council, Creativity, Advertising, Ad Council, Behavior, Prevalence, Mobile phone

WASHINGTON, April 12, 2024 /PRNewswire/ -- In support of Distracted Driving Prevention Month this April, the Ad Council, the National Highway Traffic Safety Administration (NHTSA) and For Goodness Sakes released new creative assets that raise awareness of the dangers of using a cell phone while driving.

Key Points: 
  • New creative assets from the Ad Council, the National Highway Traffic Safety Administration
    WASHINGTON, April 12, 2024 /PRNewswire/ -- In support of Distracted Driving Prevention Month this April, the Ad Council, the National Highway Traffic Safety Administration (NHTSA) and For Goodness Sakes released new creative assets that raise awareness of the dangers of using a cell phone while driving.
  • These new creative assets are an extension of NHTSA and the Ad Council's ongoing Distracted Driving Prevention campaign to discourage the ever-present temptation for cell phone usage while operating a vehicle.
  • The aim of the creative is to encourage drivers to be more aware of their behavior and avoid distractions while driving.
  • "It's a privilege to be part of the Ad Council's national campaign to fight distracted driving," said Kevin Smith, principal of For Goodness Sakes.

Stephen A. Smith Says There's No Debate When It Comes to Mental Health in New PSA

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수요일, 4월 10, 2024
Grief, Cone, FCB, Candor, PSA, Friends, Family, FCB (advertising agency), Mental health, Celebrity, Love, Council, Death, Huntsman Mental Health Institute, Ad Council, Nursing

NEW YORK , April 10, 2024 /PRNewswire/ -- Stephen A. Smith joined the national "Love, Your Mind" campaign today, sharing his personal mental health journey in a new public service advertisement (PSA) to normalize mental health conversations and destigmatize asking for and receiving help. The "Love, Your Mind" campaign, from Huntsman Mental Health Institute and the Ad Council, encourages a more open, accepting and proactive society when it comes to mental health.

Key Points: 
  • The "Love, Your Mind" campaign, from Huntsman Mental Health Institute and the Ad Council, encourages a more open, accepting and proactive society when it comes to mental health.
  • He encourages people to take care of their own mental health and notes the tips and tools available at LoveYourMindToday.org to help provide this care.
  • "After losing my mother — although the grief never ends — I spent two years so burdened by grief, I knew my mental health was compromised," said Stephen A. Smith.
  • I am honored to partner with 'Love, Your Mind' to help inspire others to be more open about their mental health.