Recurly Study Finds Consumer Payment Experience is Critical for Subscription Growth
Titled "The Payment Experience Is Critical To Subscriber Growth And Retention," the study sounds the alarm on pervasive payment challenges flatlining consumer subscription growth, with a staggering 100% of surveyed businesses acknowledging the detrimental impact of failed payments.
- Titled "The Payment Experience Is Critical To Subscriber Growth And Retention," the study sounds the alarm on pervasive payment challenges flatlining consumer subscription growth, with a staggering 100% of surveyed businesses acknowledging the detrimental impact of failed payments.
- “We know the moment of payment is emotionally charged, but it’s not about the payment itself,” says Lina Tonk, CMO of Recurly.
- Key recommendations within the Recurly study include:
Prioritizing both acquisition and retention to facilitate growth in subscription businesses. - To tap into the tremendous opportunity for growth through strategic billing and payment management, access the full study .