US Consumers’ 2024 Sustainability Score Declines and Lags the Global Average, According to New Report
Scoring just 49 this year versus 51 in 2023, the US also lags the global mean, which is 55.
- Scoring just 49 this year versus 51 in 2023, the US also lags the global mean, which is 55.
- The report also reveals that some emerging markets are more concerned about sustainability than their counterparts in more economically mature markets.
- Global average sustainability scores by generation:
Within the US, Millennials score highest compared to other generations, yet also declined compared to last year. - The survey classifies shoppers who scored 80 or above on the sustainability scale as environmentally attuned shoppers.