SPANISH BROADCASTING SYSTEM FIRST-EVER REPORT SHOWS ADDED VALUE OF INVESTING IN HISPANIC-OWNED AND TARGETED RADIO
MIAMI, Nov. 30, 2022 /PRNewswire/ -- Spanish Broadcasting System, Inc. (the "Company" or "SBS") (OTC Pink: SBSAA) today announced the release of a comprehensive report and marketer's guide to investing in premium, Hispanic-owned and targeted audio content.
- MIAMI, Nov. 30, 2022 /PRNewswire/ --Spanish Broadcasting System, Inc. (the "Company" or "SBS") (OTC Pink: SBSAA) today announced the release of a comprehensive report and marketer's guide to investing in premium, Hispanic-owned and targeted audio content.
- The report, in collaboration with Nielsen, marks the first-ever analysis demonstrating the outsized value of investing in Hispanic-owned media that delivers targeted and authentic Latino content.
- Latino collective buying power rose by nearly 90% between 2010 and 2020, and is currently estimated at almost $2 trillion.
- SBS also operates AIRE Radio Networks, a national radio platform of over 290 affiliated stations reaching 95% of the U.S. Hispanic audience.