Crossfire Hurricane Rum by The Rolling Stones Signs National Agreement with Southern Glazer's Wine & Spirits
MIAMI and LOS ANGELES, Feb. 20, 2024 /PRNewswire/ -- Crossfire Hurricane Rum, the signature rum by The Rolling Stones, announced today that it has signed a national distribution agreement with Southern Glazer's Wine & Spirits (Southern Glazer's)—the world's preeminent distributor of beverage alcohol. Born from a pioneering partnership with Universal Music Group and Socio Ventures, Crossfire Hurricane Rum will first enter the Florida and California markets with Southern Glazer's later this month, followed by a nationwide rollout.
- MIAMI and LOS ANGELES, Feb. 20, 2024 /PRNewswire/ -- Crossfire Hurricane Rum , the signature rum by The Rolling Stones, announced today that it has signed a national distribution agreement with Southern Glazer's Wine & Spirits (Southern Glazer's)—the world's preeminent distributor of beverage alcohol.
- The Stones' love affair with rum began in the '70s while recording their album "Goats Head Soup" in Kingston, Jamaica.
- "We're thrilled to bring Crossfire Hurricane by the Rolling Stones into our portfolio and to introduce the brand to our national network of trade and retail partners."
- Crossfire Hurricane Rum is available online across the U.S. at crossfirehurricane.com powered by ReserveBar with the MSRP of $37.00.