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Spike Lee and Giancarlo Esposito Find 'Italy in America' in New Advertising Campaign for All-new, All-electric Fiat 500e

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水曜日, 5月 1, 2024
Opera house, Acoustics, Virtue, Music, Social media, Mercedes-Benz 500 E, BEV, Lee, Pedestrian, Partnership, La Dolce Vita, Taste, Do the Right Thing, FIAT, Where Are You, School Daze, EV, RED, Fiat 500e, Colored gold, STLA, Fiat Mirafiori, Rights, JBL, Beauty, Automotive industry

The advertising campaign, " Italy in America ," directed by Spike Lee, launches across social media and digital channels today, May 1.

Key Points: 
  • The advertising campaign, " Italy in America ," directed by Spike Lee, launches across social media and digital channels today, May 1.
  • The campaign brings together Lee and Esposito and is largely unscripted, allowing the two to act off their innate chemistry and enduring friendship.
  • In the campaign, Esposito shares with Lee his Italian heritage and, together with the Fiat 500e, Esposito helps Lee discover his "inner Italian."
  • In early 2024, FIAT brand will launch the Fiat 500e , the first Stellantis retail battery-electric vehicle offering in North America and the best-selling city EV in Europe.