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MobileFuse Expands Partnership With LiveRamp, Increases Publisher Fill Rates over 300%

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火曜日, 4月 30, 2024
Connectivity, Ecosystem, Publishing, SDK, Partnership, LiveRamp, CTV, SVP, DOOH, IDS, Benchmarking, Coreidae

NEW YORK, April 30, 2024 /PRNewswire/ -- MobileFuse, one of the largest in-app, CTV, and DOOH advertising platforms, today announced an expanded, strategic partnership with LiveRamp, the leading data collaboration platform (NYSE: RAMP). MobileFuse is utilizing LiveRamp's Authenticated Traffic Solution, helping publisher partners uncover new revenue opportunities and benefit from higher fill rates -- all while navigating mobile signal deprecation and an increasing third-party cookie-free environment.

Key Points: 
  • MobileFuse is utilizing LiveRamp's Authenticated Traffic Solution, helping publisher partners uncover new revenue opportunities and benefit from higher fill rates -- all while navigating mobile signal deprecation and an increasing third-party cookie-free environment.
  • This partnership showcases MobileFuse's commitment to providing clients and partners with the tools to maintain data-driven marketing capabilities.
  • The Authenticated Traffic Solution enables authenticated first-party connectivity via RampID, LiveRamp's durable, privacy-centric identifier for connecting the digital and martech ecosystem.
  • With this partnership, MobileFuse publishers have already seen as high as a 303% increase in monetization when RampID is present.

EudraVigilance - EVWEB user manual

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日曜日, 3月 10, 2024
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