Bally Manufacturing

Digital to driveway: Nissan’s longstanding link to video games

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木曜日, 1月 18, 2024

So, it’s perhaps no surprise that Nissan has been a regular car brand in the video game space for decades.

Key Points: 
  • So, it’s perhaps no surprise that Nissan has been a regular car brand in the video game space for decades.
  • One of the earliest examples of a driving video game came in 1976 through a partnership with Bally Manufacturing.
  • The purpose of the partnership was twofold: to enhance the SUVs’ personality and character, and to communicate important information without distracting the user – just like sounds do in the best video games.
  • Much like the greatest video game developers, Nissan is constantly innovating to deliver the latest technology to customers.