Pixalate Releases Top 11 Amazon Fire Connected TV (CTV) Ad Fraud Types in Q1 2024: ‘Bundle ID’ Spoofing is No. 1, Accounts for 60% of Invalid Traffic (IVT)
LONDON, April 25, 2024 (GLOBE NEWSWIRE) -- Pixalate , the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today released the Top 11 Amazon Fire Connected TV (CTV) Ad Fraud Types in Q1 2024 .
- LONDON, April 25, 2024 (GLOBE NEWSWIRE) -- Pixalate , the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today released the Top 11 Amazon Fire Connected TV (CTV) Ad Fraud Types in Q1 2024 .
- Pixalate also released Apple TV , Roku , and Samsung Smart TV versions of the report.
- The report covers invalid traffic (IVT) and ad fraud across CTV app stores, including the number of distinct apps impacted.
- IVT types are rated most common according to the share of invalid traffic within each CTV app store.