Lee's Discount Liquor

Hello Soju makes waves in Nevada

Retrieved on: 
水曜日, 9月 27, 2023

LAS VEGAS, Sept. 27, 2023 /PRNewswire/ -- ' Hello Soju ', the newest soju brand to launch in North America makes waves in Nevada partnering with Allegiant Stadium to bring their award-winning range – Asian Pear, Peach, Lemon Yuzu, Lychee, and Green Grape – to the BlackPink concert in August.

Key Points: 
  • LAS VEGAS, Sept. 27, 2023 /PRNewswire/ -- ' Hello Soju ', the newest soju brand to launch in North America makes waves in Nevada partnering with Allegiant Stadium to bring their award-winning range – Asian Pear, Peach, Lemon Yuzu, Lychee, and Green Grape – to the BlackPink concert in August.
  • Since the May festival took place, Hello Soju has taken the Strip by storm having entered on-premise accounts at some of the most prestigious casinos, clubs and restaurants.
  • Hello Soju anticipates a bi-monthly activation at the high-end day club which is offering up some of the best-selling flavors from their range on their menu.
  • Hello Soju continues to expand remarkably quickly across California, Nevada, and Tennessee and can be found in over 100 locations since its launch less than five months ago, including BevMo and GoPuff in the Los Angeles area.

Moderation is In Demand: 9 in 10 Americans Want a Dry-ish January

Retrieved on: 
木曜日, 12月 8, 2022

CHICAGO, Dec. 8, 2022 /PRNewswire/ -- Between high-proof, holiday over-indulgence and mocktails in Dry January, today's alcohol consumers want to meet in the middle. According to a recent survey, 9 in 10 adults would be more likely to participate in Dry January if the focus was more about moderation and not completely abstaining from alcohol. To meet this demand, Chicago-based Sommarøy Spirits created a new offering - premium craft-distilled spirits with only two-thirds the alcohol of traditional spirits, so adults can enjoy drinking in moderation and keep the good times going.

Key Points: 
  • Sommary Spirits are premium lower-proof spirits named for a Norwegian island where the summer sun never sets - a perfect place where darkness refuses to spoil the fun.
  • Using small-batch legacy distilling techniques, the brand created a Vodka and a Gin at 55-proof (27.5% ABV) that are unflavored, zero-carb, lower-calorie and gluten-free.
  • The spirits' smooth taste is meant to be enjoyed neat, on the rocks or mixed in your favorite cocktail.
  • Sommary Spirits can be found at more than 130 Whole Foods Market locations nationwide, Binny's Beverage Depot, Dom's Kitchen and Market and Lee's Discount Liquors.