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CALTY Design Research Celebrates 50 Years of Toyota Innovation and Creativity in the U.S.

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木曜日, 10月 5, 2023

NEWPORT BEACH, Calif., Oct. 5, 2023 /PRNewswire/ -- CALTY Design Research, the American outpost of Toyota's global design network, is celebrating five decades of groundbreaking design and innovation.

Key Points: 
  • NEWPORT BEACH, Calif., Oct. 5, 2023 /PRNewswire/ -- CALTY Design Research, the American outpost of Toyota's global design network, is celebrating five decades of groundbreaking design and innovation.
  • The BLC is the latest in a long line of thought-provoking concepts dreamed up by the CALTY design team.
  • The initial years at CALTY under studio chief,  Executive Vice President Mamoru Yaegashi were used primarily for conducting research on future trends in design.
  • For more information about CALTY Design Research's 50th anniversary celebration and their extraordinary design legacy, please visit www.toyotanewsroom.com .

LEXUS JOINS FORCES WITH ADIDAS AND ADIDAS S.E.E.D TO CREATE A CUSTOM ALL-NEW LEXUS RX INSPIRED BY MARVEL STUDIOS' 'BLACK PANTHER: WAKANDA FOREVER'

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月曜日, 11月 14, 2022

PLANO, Texas, Nov. 14, 2022 /PRNewswire/ -- Strength in unity unlocks new possibilities and today, Lexus unveils what's possible when the luxury automaker, adidas, adidas S.E.E.D, Calty Design Research and 3D printing company Carbon join forces. As a result, the all-new Lexus RX 500h F SPORT is transformed into an eye-catching crossover inspired by Marvel Studios' "Black Panther: Wakanda Forever," now playing only in theaters.

Key Points: 
  • As a result, the all-new Lexus RX 500h F SPORT is transformed into an eye-catching crossover inspired by Marvel Studios' "Black Panther: Wakanda Forever," now playing only in theaters.
  • "There's an athleticism in the performance of the RX that makes it a perfect fit to join the 'Wakanda Forever' team."
  • "We see adidas S.E.E.D as representing a new normal that opens doors for BIPOC women in the design space.
  • In addition, the T-Shirt's wash tag houses emblems from the super power team, LEXUS, adidas, adidas S.E.E.D, Marvel Studios' "Black Panther: Wakanda Forever" and Carbon.